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Meta really wants us to optimize for value... The recommendation was to duplicate current campaigns and optimize for maximizing value of conversions. Are you guys running maximize value and maximize conversions side by side?

Annnnnnd thats why we tell everyone and their mother to get on Alia. Happy to intro if anyone needs!

There is so much nuance when building out TikTok Shop and succeeding. It's not easy and it's not for the faint of heart. If you need some assistance with resources or a good referral for a solid agency partner let me know. Otherwise here's our play book!

Does anyone know how to specifically tag sample request orders from TikTok Shop so when it gets pushed through to Shopify via AfterShip our 3PL can see these and prepare packages accordingly?

Love launching new funnels and making tweaks. It's all part of the game. Even if you launch something new and it's not where you need it to be, analyze the data, understand it, come up with a hypothesis and test it. Makes all the difference between losing money and making

Does reporting on Meta feel off for anyone?

I've built a GPT that creates a brief to send to my video editors, however I am wondering if there is a way to have the GPT also create a Google Doc with the brief and provide me a link to that Doc. Thoughts?