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MTN wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the telecommunications category.

Medihelp wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the medical aid category.

BP wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the petrochemical category.

Sanlam wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the short term insurance category.

SAA wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the airline category.

HiFI Corp wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the electronics and white goods category.

Barnetts wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the furniture retail category.

GloCell wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the independent cellular providers category.

Carnival City wins the Ask Afrika Orange Index 2012 customer satisfaction benchmark in the casino category.

Sara Lubbe has the mic at OI 2012. Data is more complex than voice. Simplification is key. Vodacom want to put internet in the hands of all.

Marco Vazzalo from Woolworths: to continue listening to their customers. Not just about price. Employ the right people

Ask Afrika #Orange Index, service levels down across all industries except automotive

#Orange Index 2012, dissatisfaction up due to inconsistent service delivery and changing consumer needs

#Orange Index Citizens demand services from business that government can't deliver. This puts additional pressure on business to deliver

#Orange Index, Social contracting is as important as the traditional drivers of customer satisfaction and loyalty

#Orange Index: Responsiveness, complaints resolution and empathy are main traditional drivers to turn a dissatisfied customer into satisfied

#Orange Index: No human connection, no fairness, no CSR are main social contract drivers to turn a dissatisfied customer into a satisfied 1

Get your copy of the Ask Afrika #Orange Index results and customer satisfaction trends in CityPressOnline and Rapport this Sunday 12 Oct

Ask Afrika #Orange Index 2012 technical report available at goo.gl/Nd0aK. Scientific methodology, large sample with random sampling.

A nice infographic from the folks at @cintgroup -How do surveys impact consumers & brands? bit.ly/QqtHIM. Match your #MRX thoughts?