ATUL RAJA (@atul_1211) 's Twitter Profile
ATUL RAJA

@atul_1211

Marketer, Brand Builder, Author and Globe-Trotter

ID: 1207504948952354817

calendar_today19-12-2019 03:36:43

278 Tweet

18 Followers

41 Following

ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Today is National Doctor's Day. A day to honor the healing hands, unwavering commitment, tireless dedication, and compassionate hearts of #doctors. Let's celebrate today with a heartfelt 'thank you' for the selfless service of these real-life superheroes.

Today is National Doctor's Day.

A day to honor the healing hands, unwavering commitment, tireless dedication, and compassionate hearts of #doctors.

Let's celebrate today with a heartfelt 'thank you' for the selfless service of these real-life superheroes.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Despite living in the #digital era, paper consumption continues to soar leading to deforestation. Each year, millions of trees are cut and we all are seeing its negative impact on #climatechange. THE TIME FOR CHANGE IS NOW! Go Paperless. Go Digital!

Despite living in the #digital era, paper consumption continues to soar leading to deforestation.

Each year, millions of trees are cut and we all are seeing its negative impact on #climatechange.

THE TIME FOR CHANGE IS NOW! Go Paperless. Go Digital!
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

UNLOCKING THE MARKETING TRIAD âœș CONSUMER NEEDS: market research, #customer feedback viz affordable prices, quality, customer service âœș BRAND OFFERINGS: #USP, resources, expertise, services/products âœș MARKET TRENDS: latest styles, demands, #technologies, #consumer behaviour

UNLOCKING THE MARKETING TRIAD

âœș CONSUMER NEEDS: market research, #customer feedback viz affordable prices, quality, customer service
 âœș BRAND OFFERINGS: #USP, resources, expertise, services/products
 âœș MARKET TRENDS: latest styles, demands, #technologies, #consumer behaviour
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

A fascinating read - #sleep may seem like a normal routine but the #science of it inside the #brain is indeed baffling; the sleep mechanisms, modern-day disruptions causing the lack of it, and some things that can and can’t be changed to improve it. amzn.eu/d/d1UT7rZ

A fascinating read - #sleep may seem like a normal routine but the #science of it inside the #brain is indeed baffling; the sleep mechanisms, modern-day disruptions causing the lack of it, and some things that can and can’t be changed to improve it.

amzn.eu/d/d1UT7rZ
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

#Marketing is much more than just a series of tactics as many #leaders mistakenly profess. Its effectiveness relies more on what is below the water than above.

#Marketing is much more than just a series of tactics as many #leaders mistakenly profess.

Its effectiveness relies more on what is below the water than above.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Long hours, excessive workload,high expectations lead to burnout. 79% employees worldwide experience this. While organizations need to implement supportive policies & healthy work #culture, each individual should focus on self-care, setting boundaries, seeking #worklifebalance.

Long hours, excessive workload,high expectations lead to burnout. 79% employees worldwide experience this. While organizations need to implement supportive policies & healthy work #culture, each individual should focus on self-care, setting boundaries, seeking #worklifebalance.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

With the convergence of #PR and #marketing, the PR industry is poised to deliver a more cohesive #brand message. On the occasion of World PR Day, here are my views published in Adgully adgully.com/exclusive-worl


With the convergence of #PR and #marketing, the PR industry is poised to deliver a more cohesive #brand message. 

On the occasion of World PR Day, here are my views published in <a href="/adgully/">Adgully</a> 

adgully.com/exclusive-worl

ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Emphasis on continuous improvement, learning, and development expands #skills, promotes #creativity, collaboration. A #performance-oriented culture is good as long as it doesn’t border on obsession. Otherwise, it leads to individualism and unhealthy #competition.

Emphasis on continuous improvement, learning, and development expands #skills, promotes #creativity, collaboration.

A #performance-oriented culture is good as long as it doesn’t border on obsession. Otherwise, it leads to individualism and unhealthy #competition.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Moving an organization from good to great requires: ☆ Visionary #leadership involving audacious goals ☆ Inspiring the team ☆ Cultivating a culture of #excellence #innovation ☆ A motivated, engaged workforce ☆ A #data-driven approach based on insights and #analytics

Moving an organization from good to great requires:

☆ Visionary #leadership involving audacious goals
☆ Inspiring the team
☆ Cultivating a culture of #excellence #innovation 
☆ A motivated, engaged workforce
☆ A #data-driven approach based on insights and #analytics
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

#Teamwork is the artful blend of diverse skills, where unity is not achieved in sameness, but rather through harmonious collaboration. It's a symphony, a delicate dance where every team member matches the strides of others, perfectly timed and amplifying individual strengths.

#Teamwork is the artful blend of diverse skills, where unity is not achieved in sameness, but rather through harmonious collaboration.

It's a symphony, a delicate dance where every team member matches the strides of others, perfectly timed and amplifying individual strengths.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

'Tongue in Cheek' #ads are usually #content driven. This one takes the cake! #adcampaigns #advertising #billboardadvertising

'Tongue in Cheek' #ads are usually #content driven.
This one takes the cake!

#adcampaigns #advertising #billboardadvertising
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

A new chapter in Indian #Aviation. Air India has unveiled a new #logo, ‘The Vista’ - a modern take on its iconic #Maharaja mascot, with a stylized design and a new color scheme, signifying limitless possibilities, progressiveness, and a bold, confident outlook #indianaviation

A new chapter in Indian #Aviation.  Air India has unveiled a new #logo, ‘The Vista’ - a modern take on its iconic #Maharaja mascot, with a stylized design and a new color scheme, signifying limitless possibilities, progressiveness, and a bold, confident outlook  #indianaviation
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

TOXIC WORK CULTURE: How to tackle this menace? Challenging the status quo threatens relationships with supervisors and coworkers and can impact performance evaluations & job roles. This is a great article by #HBR on this topic. hbr.org/2018/05/why-it


TOXIC WORK CULTURE: How to tackle this menace?

Challenging the status quo threatens relationships with supervisors and coworkers and can impact performance evaluations &amp; job roles.

This is a great article by #HBR on this topic.

hbr.org/2018/05/why-it

ATUL RAJA (@atul_1211) 's Twitter Profile Photo

On this Indian Independence Day, I was keenly on the lookout for Moment #Marketing and was not surprised that zomato has again seized the initiative. #momentmarketing

On this Indian Independence Day, I was keenly on the lookout for Moment #Marketing and was not surprised that <a href="/zomato/">zomato</a>  has again seized the initiative.

#momentmarketing
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

TOXIC WORK CULTURE: How to tackle this menace? Here's a great #HBR Consulting article that urges organizations to convey to employees that they will be protected & valued if they share suggestions, opinions, & concerns-and that those who are vindictive will face consequences.

TOXIC WORK CULTURE: How to tackle this menace?

Here's a great #HBR Consulting article that urges organizations to convey to employees that they will be protected &amp; valued if they share suggestions, opinions, &amp; concerns-and that those who are vindictive will face consequences.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

India just became the 2nd largest #mobile phone producer in the world. A great indicator of India’s #economic and #manufacturing rise. Riding on the 5 pillars of ✔Economy✔Infrastructure✔Technology✔Demography and ✔Demand, great times are ahead. For sure!

India just became the 2nd largest #mobile phone producer in the world. A great indicator of India’s #economic and #manufacturing rise.

Riding on the 5 pillars of ✔Economy✔Infrastructure✔Technology✔Demography and ✔Demand, great times are ahead. For sure!
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

The mindset that resources are limited and success is the privilege of a select few denotes a tendency to shy away from challenges while viewing failure as a personal deficiency. On the contrary, a rich mindset is grounded in abundance, growth, and possibilities.

The mindset that resources are limited and success is the privilege of a select few denotes a tendency to shy away from challenges while viewing failure as a personal deficiency.

On the contrary, a rich mindset is grounded in abundance, growth, and possibilities.
ATUL RAJA (@atul_1211) 's Twitter Profile Photo

Folks below is illustration of today's IndiGo seat roster to check in. There is a free colour code but no free seats are available. Even middle seats are chargeable! IndiGo is particularly notorious about this. DGCA what are you doing? Is this ethical?

Folks below is illustration of today's <a href="/IndiGo6E/">IndiGo</a> seat roster to check in. There is a free colour code but no free seats are available. Even middle seats are chargeable! IndiGo is particularly notorious about this.

<a href="/DGCAIndia/">DGCA</a> what are you doing? Is this ethical?