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Just because it is big doesn’t mean it is small.

When something dangerous is common, it somehow seems less dangerous, according to Northwestern’s Lauren Eskreis-Winkler, Cornell University predoctoral scholar Luiza Tanoue Troncoso Peres, and Chicago Booth’s Ayelet Fishbach. ms.spr.ly/6014oXGGG

ICYMI: What do you want to achieve in 2025? Chicago Booth’s Ayelet Fishbach and The Wharton School’s Katy Milkman provide advice on how to stay motivated and focused in the new year. ms.spr.ly/6019oQ4dU

Contrary to many people’s intuition, big problems aren’t so small.

Wishing all groovers (and others) a year full of energy and growth 🪴🪴🪴

"The best goals aren’t just about achieving—they’re about giving life purpose and meaning." - Ayelet Fishbach From: 🎙️Ep. #457- 'Kickstart the New Year & Achieve Your Goals' Tune in to explore the psychology of achieving goals: ▶️behavioralgrooves.com

We wrote about the value of having a goal. Any goal. Even if you'll never achieve it. compass.onlinelibrary.wiley.com/doi/full/10.11…

So much we can do to stay motivated. Hoping for a stronger willpower isn't one of these things. Listen below.

Just because something is common doesn’t mean it won’t cause you harm. 🙏🏼 The New York Times and Peter Coy for writing about our research. nytimes.com/2025/01/27/opi…

📢 Academic publishing should serve knowledge, not profits. But commercial publishers exploit the system—leveraging unpaid labor and charging high fees. 🚧 We explore alternative models & reforms to realign publishing with academia’s true mission. pnas.org/doi/10.1073/pn…

New Paper Alert! How should scientists decide what to replicate & how? Our latest article explores: 🔍 Book of Truths vs. Book of Conversations – What's the purpose of replication? 📊 Balancing epistemic values, public trust & transparency. @ClintinS pnas.org/doi/10.1073/pn…

🧠 Big problems actually feel smaller when they’re common. Chicago Booth's @AyeletFishbach explains the "Big Problem Paradox" in @NYTimes. Prevalence ≠ Severity. #BehavioralScience nytimes.com/2025/01/27/opi…

SCIENCE SAYS: You should be more motivated. 🚀 Reality: You’re reading this tweet instead of getting things done. Good news: Get It Done is 50% OFF—because procrastinators deserve a discount. 🎉 📚 Grab it now before you forget audiobooks.com/promotions/pro…

Most people fail to take the reader’s perspective when writing a dating profile.

“When people work from home, they miss out on personal connection, which can increase feelings of loneliness and social isolation.” – Ayelet Fishbach (Chicago Booth) Read more: chicagobooth.edu/review/wfh-or-… Chicago Booth Review #BehavioralScience #WFH

RFK Jr. wants measles deaths so common they won’t upset. Dark humor—but also how people think. We finds that the bigger the problem, the less people worry. psycnet.apa.org/fulltext/2025-… theonion.com/rfk-jr-vows-to…

Big news in social psych! The 2025 version is open-access. No paywalls. No barriers. Just decades of wisdom, ready to be read, downloaded, and shared. the-HSP.com