
The B2B Institute
@b2binstitute
We are a think tank funded by LinkedIn that researches the future of B2B marketing and decision making.
ID: 1183777260572237824
http://b2binstitute.org 14-10-2019 16:11:28
396 Tweet
797 Followers
63 Following











"When we make brands more interesting and more attractive and, therefore, more famous, more people will choose them." Paul Feldwick discusses the role advertising plays in building famous brands with our Head of Research, Jon Lombardo: ow.ly/tnYX50KMYP7 #B2BInstitute






What are Category Entry Points (CEPs) and how can you use them in your marketing strategy? ⭐️ Learn more, including how CEPs can transform your brand messaging strategy, in our latest report with Ehrenberg-Bass: ow.ly/6IAz50LcsjA



