TODAY at 5pm ET - @AdAge's @AsaBHiken joins @BarbaraKahn & @AmReed2 to talk about #Marketing News of the week: 📉Humane AI Pin's Underwhelming Debut 📈Open Source #AI Opportunities for Marketers 🤖WPP’s Integration of Anthropic’s Claude 3 Model 🔊Tune in on SiriusXM Business Radio🔊

TODAY at 5:30pm ET - The Wharton School's Cait Lamberton joins the show to talk about her new Wharton School Press book MARKETPLACE DIGNITY: Transforming How We Engage with Customers Across Their Journey 🔊Tune in on SiriusXM Business Radio🔊

TODAY at 5:00pm ET - @DavidPicioski Head of Global Brand Partnerships & Collaborations @WilsonSportingG joins the show to talk about their partnership with Caitlin Clark, the futuristic $2500 AIRLESS basketball, being the offical NBA Game Ball & more! 🔊Tune in SiriusXM Business Radio🔊

TODAY at 5:30pm ET - PepsiCo's Ciara Dilley joins @BarbaraKahn on SiriusXM to talk about PepsiCo’s food transformation, her role as Global VP of Marketing for LAY'S and Quaker Oats, Quaker's First-Ever Global Brand Platform 'You've Got This' and more! 🔊Tune in on SiriusXM Business Radio🔊

TODAY at 5pm ET - @MarketingDive's Peter Adams on #Marketing News of the week: - NBCUniversal Tops #Olympics Record As Ad Sales Surpass $1.2B - #OlympicGames Advertising #Olympics2024Paris - #Google Reverses Plan To Phase Out Third-Party Cookies 🔊Tune in on SiriusXM Business Radio🔊

🌟SPOTLIGHT🌟 - TODAY at 5:30pm ET Chipotle's VP of Marketing joins @BarbaraKahn & @AmReed2 on SiriusXM Business Radio to talk about their collab with @Wonderskin in celebration of #NationalAvocadoDay💄💋🥑 🔊Tune in on #SiriusXM132🔊

Last year, we lost the great The Wharton School Prof. Howard Kunreuther. He was an incredible scholar and an exceptional colleague. Here's an essay entitled "Mentoring for Good" that I contributed to a collection out this week in The Regulatory Review honoring his legacy ❤️ theregreview.org/2024/08/26/mil…

Excited that my colleague Barbara Kahn is speaking at the #MarketingOfTheFuture conference on the impact that “false need for constant replication” is leading to narrower research ideas. I agree!

Garage Beer makes everything better 🧼

🎃 During the fall, it can seem like pumpkin spice is everywhere – and then suddenly, it’s gone, replaced almost overnight by peppermint. That scarcity is one of the factors driving the autumnal flavor’s enduring popularity, says Marketing Prof. @BarbaraKahn in Retail Dive:

Our new paper on Fomo with Jacqueline Rifkin and Cindy Chan What fuels our fear of missing out? news.cornell.edu/stories/2024/1…

So fun to have Spirit Halloween CEP Steven Silverstein on our Marketing Matters show The Wharton School with Dr. Americus Reed II Currently reading 8 Retail Lessons from the CEO of Spirit Halloween Stores globalyouth.wharton.upenn.edu/articles/busin…

Thank you rethinkretail aliyah_flowers for recognizing me as a Top Retail Expert 2025 #topretailexperts Microsoft Cognizant Baker Retailing Center The Wharton School It is an honor to be part of this community of scholars and industry leaders

✨SPOTLIGHT✨ Today at 5:30pm ET - the VP of Marketing for Brands including Pop-Tarts & CHEEZ-IT joins Dr. Americus Reed II & Barbara Kahn to talk about running the #Marketing for Pop-Tarts Bowl & Cheez-It Citrus Bowl - making them both Viral Marketing Hits🔥 🔊Tune in on SiriusXM Business Radio🔊

Yesterday on our The Wharton School SiriusXM Business Radio Wharton Marketing Matters *Marketing Matters" radio show we discussed the @WalmartBirkin and #luxury branding strategies, including #dupes. Great show with @ludovicaCesareo as our guest, Dr. Americus Reed II as cohost. fun show podcasts.apple.com/us/podcast/wha…

How COVID-19 Changed the World knowledge.wharton.upenn.edu/article/how-co…

Five years since the start of the COVID pandemic, what's its lasting impact on business and the economy? We asked The Wharton School experts – including Zeke Emanuel, @BarbaraKahn & Kartik Hosanagar – to reflect on everything from health care to work to supply chains. whr.tn/4hshTCb

With this week marking five years since the start of the COVID-19 pandemic, @WhartonKnows spoke with Zeke Emanuel, @BarbaraKahn, Kartik Hosanagar, and other professors about its lasting impact on the economy and business world: whr.tn/3ReG24s

Excited to announce our new book, "Visual Marketing: A Practical Guide to the Science of Branding and Retailing." We use principles in consumer psychology, marketing, and neuroscience t to increase the effectiveness of marketing efforts. Check it out: routledge.com/Visual-Marketi…

Check out our new book on Visual Marketing! We use consumer psychology, marketing, and neuroscience to propose useful visual strategies to increase the effectiveness of marketing efforts. The Wharton School Knowledge at Wharton routledge.com/Visual-Marketi…