barryfiske (@barryfiske) 's Twitter Profile
barryfiske

@barryfiske

CXO / Experience Creative Discipline Lead for Merkle Americas / Global Experience & Innovation / Writer / Optimist / Husband / Dad

ID: 15227502

linkhttp://www.merkleinc.com calendar_today25-06-2008 04:24:38

1,1K Tweet

242 Followers

241 Following

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#UX design is not just about aesthetics. It's about creating seamless experiences for everyone because if it doesn't work for everyone, it doesn't really work. Merkle's Simran Divatia shares in this #FastCurrents clip: bit.ly/3H66ICE

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When was the last time you considered the web as part of your connected CX? In this video, Merkle’s Gwenno Brown reveals how the web can do more than drive conversions—it can deliver dynamic, immersive experiences that truly engage your audience. bit.ly/3Zk4eH8

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Where others see transactions, we see lasting relationships. Merkle’s modern CRM Strategy connects data, technology, and teams to drive deeper customer relationships and long-term growth. Discover how to turn CRM into your most powerful growth engine: bit.ly/3ZoDNQD

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Join Merkle experts at #Loyalty360Expo for a hands-on session and walk away with a personalized Moments Map—plus actionable strategies to spark lasting Human Loyalty®: bit.ly/4dp9EXm

Join <a href="/Merkle/">Merkle</a> experts at #Loyalty360Expo for a hands-on session and walk away with a personalized Moments Map—plus actionable strategies to spark lasting Human Loyalty®: bit.ly/4dp9EXm
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Join Wendy’s' Rachelle Bowden and Merkle’s Jen Gray at #CRMC2025 to see how crave-worthy collabs like The Girl Scouts Thin Mints Frosty drive engagement, purchases, and brand love in their app and loyalty program. bit.ly/4dClz47

Join <a href="/Wendys/">Wendy’s</a>' Rachelle Bowden and <a href="/Merkle/">Merkle</a>’s Jen Gray at #CRMC2025 to see how crave-worthy collabs like The Girl Scouts Thin Mints Frosty drive engagement, purchases, and brand love in their app and loyalty program. bit.ly/4dClz47
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Fear of messing up—or FOMU—stalls AI adoption. Join Merkle's Tony Toubia at #CNX25 and learn how to move from AI hesitation to confident execution. Get real-world examples, practical KPIs, and a proven approach that works with your existing tech stack: bit.ly/43V2iHT

Fear of messing up—or FOMU—stalls AI adoption. Join <a href="/Merkle/">Merkle</a>'s Tony Toubia at #CNX25 and learn how to move from AI hesitation to confident execution. Get real-world examples, practical KPIs, and a proven approach that works with your existing tech stack: bit.ly/43V2iHT
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With buyers expecting more and brand loyalty fading fast, success now hinges on every interaction. Merkle’s blog explores what’s fueling the shift — and how brands can win with experience-led strategies, smarter analytics, and account-based everything: bit.ly/4jyA8ad

With buyers expecting more and brand loyalty fading fast, success now hinges on every interaction. <a href="/Merkle/">Merkle</a>’s blog explores what’s fueling the shift — and how brands can win with experience-led strategies, smarter analytics, and account-based everything: bit.ly/4jyA8ad
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AI agents aren’t just tools. They’re autonomous teammates, learning, deciding, and acting in real-time. Want to stay ahead? Get Merkle's Agentic AI Playbook — packed with frameworks, use cases, and a blueprint to get started: bit.ly/4kYaZai

AI agents aren’t just tools. They’re autonomous teammates, learning, deciding, and acting in real-time. Want to stay ahead? Get <a href="/Merkle/">Merkle</a>'s Agentic AI Playbook — packed with frameworks, use cases, and a blueprint to get started: bit.ly/4kYaZai
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Hear from Merkle's Gerry Bavaro and Snowflake’s Artin Avanes as they explore key innovations unveiled at #SnowflakeSummit—covering everything from adaptive compute to composable data strategies and AI in automotive: bit.ly/3ZnHE0B

Hear from <a href="/Merkle/">Merkle</a>'s Gerry Bavaro and <a href="/Snowflake/">Snowflake</a>’s Artin Avanes as they explore key innovations unveiled at #SnowflakeSummit—covering everything from adaptive compute to composable data strategies and AI in automotive: bit.ly/3ZnHE0B
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In B2B, every deal is a relationship built on trust and insight. Your CX must reflect that. Merkle connects teams, tools, and data to transform the customer experience (CX) and turn ideas into results. To learn more about our B2B work, check out our page: bit.ly/4kAuGUT

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Watch Merkle's Ciara MacCarthy share how Agentic AI is transforming digital experiences, and how your brand can stay ahead. Download our Agentic AI Playbook to start building smarter, outcome-driven automation today: bit.ly/4lqa0jG

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Watch Merkle's Ciara MacCarthy share how Agentic AI is transforming digital experiences, and how your brand can stay ahead. Download our Agentic AI Playbook to start building smarter, outcome-driven automation today: bit.ly/3GIsSeC

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The AI honeymoon may be ending. Cloudflare made a move that could reshape the future of AI. This marks a pivotal shift, and it may mean that AI firms will soon need to rethink their business models. bit.ly/3Jb3kre

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AI can get users to your site, but the real challenge begins after the click. Discover how to optimize your site for success in an AI-driven future in this clip with Merkle's Davis Grietens: bit.ly/3H9dDM3

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AI Mode is here. Are you ready for the shift in user behavior? In this Fast Currents short, Alex Devine, UX Research Lead at Merkle, explores how AI Mode in search is redefining the browsing journey and what that means for businesses: bit.ly/3Hov4rZ

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Vote for our proposed #SXSW session to hear how dentsu, Merkle, and Subway teamed up to turn nostalgia, tech, and fan culture into an immersive brand experience—on screens, in stores, and even in your kitchen. “Heart” it to help us hit the stage: bit.ly/4mwx2VZ

Vote for our proposed #SXSW session to hear how dentsu, <a href="/Merkle/">Merkle</a>, and Subway teamed up to turn nostalgia, tech, and fan culture into an immersive brand experience—on screens, in stores, and even in your kitchen. “Heart” it to help us hit the stage: bit.ly/4mwx2VZ
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Most brands talk about personalization. Few do it right. Let us help you design connected experiences powered by data, AI, and customer-first design: bit.ly/45qeWzC

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Zero UI. Natural language. Context-aware design. Merkle's Dave Calleja shares why brands must move beyond clicks to build adaptive, intuitive experiences. Learn how Merkle helps you lead in the post-interface era with our Experience & Product Design page: bit.ly/4mKYj7l

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In "Lies My Creative Director Told Me", join senior creative leaders from top agencies as they unpack how AI, new tech, and rising client expectations are reshaping creativity and innovation. Vote to help Merkle bring this panel to #SXSW next year: bit.ly/3JiMiYt

In "Lies My Creative Director Told Me", join senior creative leaders from top agencies as they unpack how AI, new tech, and rising client expectations are reshaping creativity and innovation. Vote to help <a href="/Merkle/">Merkle</a> bring this panel to #SXSW next year: bit.ly/3JiMiYt
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Heading to Braze #Forge2025 in Vegas? Schedule a meeting with us to learn how top brands use Merkle and Braze to drive smarter engagement and bigger ROI: bit.ly/4mMM5ey

Heading to Braze #Forge2025 in Vegas? Schedule a meeting with us to learn how top brands use Merkle and Braze to drive smarter engagement and bigger ROI: bit.ly/4mMM5ey