Our last talk of the day is a panel on community and culture with YouTube's Steve Ferdinando (Stephen Ferdinando), CCEP's Katie Meadway, and Battenhall's own Akilah Harper and Rhian Robinson (@rhianrightnow)

What do we mean by this? Something striking has emerged: savvy companies are using social to spark meaningful connections

This is especially important for younger demographics

How do you do this successfully?

That's a wrap! Thank you to our panelists, our speakers, and to our brilliant attendees at Curzon Soho today!

Our five big predictions for The Year Ahead in Social are out! 🥳 Check out our blog and download our in-depth annual report to get all the insights you need for your 2025 planning ➡️ btnhl.com/3ZtwWou

Australia’s plan to ban under-16s from using social media is not the answer to protecting our children online. In an opinion piece for The Drum, our CEO Drew Benvie argues that greater awareness, education and supervision are needed to help them. thedrum.com/opinion/2024/1…

Meta’s content moderation bombshell last week could force a rethink of social strategy in 2025. 💣 Our CEO Drew Benvie spoke to the BBC about Meta’s plan to axe fact-checkers and dial up political content, exploring the potential impact for brands and users. btnhl.com/3DSc8zQ

What's hot for design for social media in 2025? 👀✨ Our Junior Designer, Chiara Chauser, has curated the top trends to look out for: btnhl.com/3DZCxeV What do you think of our list? Anything you'd add? Let us know in the comments below!

Is the potential TikTok ban just the beginning? 🌍 Drew Benvie, our CEO, spoke to PA about the wider implications of the US ban and what it could mean for the future of social media... btnhl.com/3CgyGd8 #TikTok #SocialMedia

It's time for a social media spring clean! 🧹✨ What trends are we ditching in 2025, and which ones deserve a place in our strategies? 👀 Our Content Manager Verity Hesketh explores what’s in and out for 2025. 👉 Read Verity's insights here: btnhl.com/4ge0Gfl

Final call for our #Bristol keynote event at Engine Shed this Tuesday! Join us for ‘Social media trends for 2025’ with Drew Benvie from global social media agency Battenhall Lunch included. Discount for Bristol Creative Industries members. Register 👉 buff.ly/3O0uS1C

Meta’s new Community Notes program launches tomorrow in the US. 🇺🇸 Battenhall CEO Drew Benvie explores what impact this could have on brands – and why it’s more important than ever to keep a close eye on social communities. 👀 btnhl.com/3FusG1I

Awards season is gathering pace – and we’re excited to announce that our senior account director Natalie Allen will be among the PRWeek UK Awards judges! 🏆 Good luck to all the brands and agencies competing this year. Check out the full line-up ➡️ btnhl.com/3DOV65S

In the age of authenticity, how are aspirational fashion brands delivering relatable social content that speaks to Gen Z? 👠 Junior account executive Kat Elliott explores how designers new and old are curating a vibe 👉 bit.ly/3I4WrHt

How can brands create story-rich worlds that audiences care about? 🤳 Senior design director Charnah Bradley has the perfect recipe for social success… 🍰 Click for ingredients 👉 bit.ly/4lgAoMV