Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ

@beastoftraal

Communications strategy consultant (see pinned tweet). Connect with me for corporate workshops on personal branding. No paid posts - my words are not for sale.

ID: 18205527

linkhttps://beastoftraal.com/ calendar_today18-12-2008 01:28:52

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Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

"India is many markets but essentially two countries. One of about 200 million whose lives resemble mature markets. Another of 1.2 billion whose lives are like sub-saharan Africa. India 1 gets richer. India 2 just about gets by. This is neither to criticise nor deny the huge

"India is many markets but essentially two countries. One of about 200 million whose lives resemble mature markets. Another of 1.2 billion whose lives are like sub-saharan Africa. India 1 gets richer. India 2 just about gets by. This is neither to criticise nor deny the huge
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

"If you want to know what India is going to buy tomorrow, a visit to Coimbatore or Chennai is a must. Tamil Nadu is the only state in India with all the Goldilocks conditions for a perfect launch โ€” a rich state that is media-isolatable, and where consumers shop in independent

"If you want to know what India is going to buy tomorrow, a visit to Coimbatore or Chennai is a must. Tamil Nadu is the only state in India with all the Goldilocks conditions for a perfect launch โ€” a rich state that is media-isolatable, and where consumers shop in independent
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

Batteries I can perfectly understand. But that ad for torches? Wouldn't your (or anyone's) default reaction to an advertisement selling torches be, 'But I have my mobile phone's torch!'? Sure, there may be specific reasons why you may need a standalone torch where the mobile

Batteries I can perfectly understand. But that ad for torches? Wouldn't your (or anyone's) default reaction to an advertisement selling torches be, 'But I have my mobile phone's torch!'?

Sure, there may be specific reasons why you may need a standalone torch where the mobile
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

Wow! 2017-2021: AIADMK, and 2021-2025: DMK. 4 years each, no annual report published and hence no accountability at all by a state-owned monopoly!

Wow! 2017-2021: AIADMK, and 2021-2025: DMK. 4 years each, no annual report published and hence no accountability at all by a state-owned monopoly!
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

No to non-BJP-run Kerala, but yes to BJP-run Maharashtra. BJP, at the Center, won't behave like 'Team India' and use every method including Governors to needle non-BJP-run States, but all the states should work like 'Team India' ๐Ÿคทโ€โ™‚๏ธ

No to non-BJP-run Kerala, but yes to BJP-run Maharashtra. BJP, at the Center, won't behave like 'Team India' and use every method including Governors to needle non-BJP-run States, but all the states should work like 'Team India' ๐Ÿคทโ€โ™‚๏ธ
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

From my Google Photos archives, 10 years ago (May 31, 2015)! I wonder if Pizza Hut still has these cleverly worded tissues (haven't been to an outlet in a long time).

From my Google Photos archives, 10 years ago (May 31, 2015)! I wonder if Pizza Hut still has these cleverly worded tissues (haven't been to an outlet in a long time).
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

I'm all for cheering and supporting the big dreams of small businesses, but how is "Or give it to your mom" in washing instructions 'smart'? Isn't it stereotypical and regressive?

I'm all for cheering and supporting the big dreams of small businesses, but how is "Or give it to your mom" in washing instructions 'smart'? Isn't it stereotypical and regressive?
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

"I could have strung together a plausible argument for drink. Someone who drank with joy and died at 60 lived longer than that number suggests. But this would all be dressing up a basically chemical fact. I drink because I have a taste for alcohol. Had that never happened, the

"I could have strung together a plausible argument for drink. Someone who drank with joy and died at 60 lived longer than that number suggests. But this would all be dressing up a basically chemical fact. I drink because I have a taste for alcohol. Had that never happened, the
Karthik ๐Ÿ‡ฎ๐Ÿ‡ณ (@beastoftraal) 's Twitter Profile Photo

"Mr Modi campaigned in 2014 on a promise to turn all of India into Gujarat. Where India today most closely resembles Gujarat is in its growing communal segregation, increasing religious tensions, the mounting assertiveness of vegetarians, and attacks on its cosmopolitan

"Mr Modi campaigned in 2014 on a promise to turn all of India into Gujarat. Where India today most closely resembles Gujarat is in its growing communal segregation, increasing religious tensions, the mounting assertiveness of vegetarians, and attacks on its cosmopolitan