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9 stages of skin to skin for preemie - it's ALL important and it's ALL an achievement. Rest matters. Movement matters. It can take weeks to develop, so keep doing it. Did you have skin to skin with your premature baby? After birth, or in the following weeks? #BFConf23

🤩 poster by #sarajones on the results of our study using citizen science to explore home-based powdered infant #formula practices. Impt findings include common use of prep machines which typically don’t work as advertised! Find out more: firststepsnutrition.org/parents-carers Baby Friendly UK

Wednesday 3 January 2024 - Reckitt recalls two infant formula powders because of the possible presence of Cronobacter sakazakii #FoodAlert bit.ly/4aG9RDL

RCPCH iHV Royal College of Midwives 💙 GPIFN (UK) HIFN Baby Friendly UK NIFN Shel Banks IBCLC Prof Amy Brown 🕷🤱🐘 NCT The Breastfeeding Network UK Infant Feeding APPG Nick Embleton 🦋🤱🎓🌎🌈🩺🔬🧪

ICYMI 👀Greek Authorities Slap Baby #Formula Company with €561,000 Fine for Profiteering Infant Feeding APPG BFLG-UK ot.gr/2024/01/23/eng…

Specialised formulas are over-used, over-priced & obesogenic. Labour government urged to strengthen regulations to protect infant health Article link: onlinelibrary.wiley.com/doi/10.1111/ce… @sibsonvicky Anthony Costello Dr Natalie Shenker MBE Rebecca Davenport HIFN GPIFN (UK) @DrChrisVT Dr. Cecília Tomori @_breastfeeding

Low-allergy formula prescriptions in England increased 3.8-fold from 2007 to 2023 without evidence for increased milk allergy prevalence @sibsonvicky Dr Natalie Shenker MBE Rebecca Davenport HIFN GPIFN (UK) @DrChrisVT Dr. Cecília Tomori @_breastfeeding BSACI World Allergy Organization EAACI AAAAI

BFLG-UK My interview on this with LBC Nick Ferrari this morning: tinyurl.com/LBCformulainte…

Great to be able to have a proper detailed discussion about the problem with #formula marketing in the UK & why plain labelling might be a part of the solution #EndExploitativeMarketing Thx to Chris van Tulleken 🏳️‍🌈 raising the profile of this impt issue

Good news! Our editorial has received over 1,000 views since publication! Read it here onlinelibrary.wiley.com/doi/10.1111/ce… #ViewsMilestone

Clare Farrand shares World Health Organization (WHO) #breastfeeding recs

Hot off the press. The prevalence of obesity in reception aged children has INCREASED from 9.2% to 9.6%, 2022/23 to 2023/24 - WAKE UP Govt please, & take action to enable babies to eat well from the start of life digital.nhs.uk/data-and-infor… Obesity Health Alliance - Account Inactive Children's Food Campaign (no longer posting here) Wes Streeting

Clinical & Experimental Allergy UNICEF UK First Steps Nutrition Trust Florin-Dan Popescu Prof Amy Brown 🕷🤱🐘 Obesity Health Alliance - Account Inactive @actiononsugar Chris van Tulleken 🏳️‍🌈 IBFAN Dr Natalie Shenker MBE Rebecca Davenport HIFN GPIFN (UK) Dr. Cecília Tomori @_breastfeeding BSACI World Allergy Organization EAACI Aust Society of Clinical Immunology and Allergy Phillip Baker And to limit #marketing, first and foremost! #EndExploitativeMarketing

We explain this more in section 2 of our 2023 report firststepsnutrition.org/upfs-marketed-… Phillip Baker Anne Jenkin Stuart Gillespie Rob Percival Chris van Tulleken 🏳️‍🌈

UK supermarket Tesco is being urged to drop an “unethical” pilot of an in-store infant feeding advice service in which midwives funded by the formula milk firm Danone are expected to wear branded uniforms and undergo training by the company Rebecca Coombes bmj.com/content/388/bm…

Delighted our support to expose the issues with this pilot have lead to its discontinuation. UK laws need upgrading inline with #BMSCode to protect the health of all infants, however they are fed #EndExploitativeMarketing BFLG-UK Andrew Gwynne MP Stephen Kinnock bmj.com/content/388/bm…

independent.co.uk/news/uk/home-n…

Astounding story about @tesco breaking the World Health Organisation’s International Code of Marketing of Breast-Milk Substitutes. with an in-store infant feeding advice service funded by the formula milk firm Danone. 🧵

Honored to have been on the committee for this update which took a monumental 3 yrs! If your work supports eating well/feeding/nutrition among pregnant/breastfeeding women, women & families with babies & young children, in their homes, early years settings or where ever, DO READ!