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⸻ I’ve been experimenting with AI tools since day one of building my hygiene brand, GetDirty. If you’re just starting to tap into the insane power (and chaos) of AI, here’s one thing you need to know: you have to feed it an enormous amount of context, data, and very clear

Can I just leave my TikTok here? It’s not work related.

But this is not content violation? It’s the lack of consistency that’s really starting to drive me crazy with AI.

Has anyone ever tried leaving their ad account up to god? I’m trying the spiritual route because I think I might be getting too old for how fast this industry moves.

Real.

There is a special place in heaven for seasoned dtc operators that know what they’re doing and take the time to share what’s been working for them, with nothing in return. I’ve met a few. These people are a rare breed, most successful dtc folks are not taking the time to do

I went back on LinkedIn for a hot minute. It’s unbearable, it’s one thing if you’re going to have chatgpt write all of your posts but it’s another thing not to edit so it’s a little less obvious. Lord have mercy.

I was sitting outside having my coffee and I saw Benjamin Netanyahu’s huge balls fly over my head.

In a few short years GetDirty wipes will be a strong competitor in this market.

Anyone else here running an ad account that only makes money on the weekends? I’m decently satisfied with my returns on the weekends but on weekdays it’s only repeating customers and generally just breaking even and sometimes losing. I lower the spend to rectify so I don’t need

This mindset is how I’ve been able to stay in business with a new brand during turbulent times. I would have given up long ago if my expectations weren’t aligned with this way of thinking.

GetDirty (my brand) is having a great summer. Second summer in business. Last summer I saw zero path to profitability and this summer I’m noticing a lot of those customers are coming back now to purchase more plus new customer acquisition is better than ever. This obviously

At least they came prepared for what was about to happen next.

Pain

Yesterday I learned that Americans love a good old fashioned workplace affair. Somehow it unites us on the internet and the best part is, no one is blaming the Jews.

I’ve listened to every single Naval podcast, I like his style of never using any filler words and he’s one of the few that can really keep me engaged. Unfortunately he only drops a few podcasts a year and I’m left thirsty for more. Anyone else out there with similar style

It’s insane how much money companies put into consumer facing user experiences with amazing interface, constant updates and cool new features every other day. But their ad interface is complete garbage when us advertisers are literally the paying customer keeping the lights on.