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If something looks like a political meme we’re more likely to engage with it than if it looks like a quote from politician’s speech. This is the simple audience insight that Labour are using to inform some of the design of their social content. Smart.

It’s never a good sign when you’re having to run long copy ads that start with the headline “the truth about <insert our policy>”

How can a third party stay top of mind outside of election time in a credible, culturally relevant and emotive way? Step up Ed Davey. politicaladvertising.co.uk/2024/11/28/car…

Wait, what?

The government need to enact the political advertising code proposed by Reform Political Advertising An utter disgrace that political ads are not regulated, and voters are constantly misled. We have regulations for advertising in almost every other sector! Electoral Commission

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time decoding the Labour Party’s creative strategy. Given the upcoming anniversary it felt timely to share some reflections. politicaladvertising.co.uk/2025/06/29/ge2…

One year on: what the 2024 election campaigns say about today's political landscape Benedict Pringle buff.ly/pWTkhHd

Launch episode: The Political Marketing Podcast, with guest Professor Jennifer Lees-Marshment politicaladvertising.co.uk/2025/07/04/lau…

The Political Marketing Podcast is now available on Apple, Spotify and YouTube.

RPA co-founder Benedict Pringle in Campaign: “One year on: what the 2024 election campaigns say about today's political landscape “ campaignlive.co.uk/article/one-ye…

For anyone working in politics > “Market Orientation” is a fundamental element of success. In this clip, the person who coined the term in the context of political marketing explains what it means.

An explainer on Labour’s “Shadow Communications Agency” from the man who ran it: Sir Chris Powell

Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion politicaladvertising.co.uk/2025/07/12/sir…

Want to stop Farage? Don’t attack him. Sir Chris Powell explains why going after populist leaders directly can strengthen their support. 🎙 From Episode 2 of The Political Marketing Podcast