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The best piece of advice we got when starting Equals. Write. Short form content. Blogs. Books. Not because we needed to have a content strategy or channel. But because we needed to practice telling our story to the world. Over and over and over again. Funny enough, it's

I'm really proud of what we're launching today. Introducing The Guide to SaaS Metrics. It's our longest piece of content yet at over 20k words. We built what we hoped to find on Google when starting out. Rather than the SEO garbage you'll actually find. It distills

Call it a bible, call it what you will - but Bobby Pinero and the Equals team put out the most comprehensive SaaS Metrics primer you can find. If you've ever wondered what to track and how this is for you. equals.com/guides/saas-me…

Excited about the direction dashboards are going in. Equals Dashboards are constructed entirely from objects in your spreadsheet: tables, cells, charts, etc.. They're the most flexible dashboards you can build, in any product. Now with filters!

If you're on your way to or from SaaStr this week, or Dreamforce next... Keep an eye out on the 101 and Bay Bridge for these good looking advertisements.

Excited to launch Equals Warehouse today. The job of "help me understand my business" shouldn't start with: - "Do I need to buy Snowflake or Databricks or Redshift?" - "Do I use Fivetran or Airbyte?" - "Wait this data isn't usable, who's going to transform it?" - "Who's going to

Almost exactly a year to the day we went sales-only at Equals. Going sales only let us get closer to customers, understand exactly how they want to use Equals, and get them up and running with a custom build. We've now productized one of the most common custom builds – ARR

Some news today. I'm excited to share that I've taken over the role of CEO at Equals. Bobby is staying on at the company in a new role as Executive Chairman. Bobby and I have run this company together from the start and we're excited to keep doing that in this new setup. I'm

Martin's the dream founding team member. Willing to take on anything. And supremely talented. Looking forward to many more years. 🥳

Tiny launch today: redesigned pivots in Equals. To mark the occasion, I challenged myself to go from blank workbook to queried data to analysis in < 30 seconds. Almost got there! This is a small part of a big UI refresh (+ lots of UX improvements) we're gradually rolling out.

Our new changelog!

I love watching Equals evolve, questioning traditional spreadsheet assumptions, but doing it one at a time (importantly). Here we see a spreadsheet, that is actually an infinite datastream, off of which you can build live dashboards. Proper tekkers.

Very excited about this!

It's easy to claim industry-best performance. It's hard to back that claim with actual guarantees. Lots of people doing the former with support agents. Only one company doing the latter.