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The hierarchy of design work Good for all Good for some Good for those who can pay Good for those who can pay the most

1. The main idea of Why Design Is Hard is that designers in organizations need to reframe the way we think about our work. We have many valid complaints - but we have misplaced faith that complaining changes anything for anyone. #designishard #ux #design

Launched yesterday. Got my copy today delivered today!

.Scott Berkun on why design is hard. ow.ly/zS0U50Twf4k

Join me live on Zoom for a talk about the key ideas from the new book, Why Design Is Hard. Tue Oct 1st. 12pm PST. Register here: us02web.zoom.us/meeting/regist… #ux #design

Why Design Is Hard - designishard.com #designishard

"Your success as a designer depends equally on your relationships as it does your talent. The ppl you need as allies will know little about design. Your ability to convince them to use your ideas is as valuable as your creativity." - From Why Design Is Hard #designishard

Do you work in #ux and have these frustrations? • Involved late in important decisions • Feel undervalued in your organization • Often have to to explain your role Why Design Is Hard teaches how to reframe these problems to make them actionable. designishard.com

Many designers feel beleaguered. Scott Berkun has written a book that will help. Check out my interview with Scott about Why Design is Hard in the latest episode of my podcast:

I'm working on a new book called *Rules To Live By*. I'm asking everyone I know what rules they live by and why. I'm inviting you into the process and posting weekly to this Substack email list. I hope you'll join and follow along. rulestolive.substack.com

Jorge Arango Scott Berkun My thoughts—design is hard because of non-design factors. Design itself is not hard. I posted it on Reddit, Inc. yesterday: reddit.com/r/UXDesign/com…

A refrigerator that can make food last three times longer? My friend Zachary Cohn just announced his company @tomorrowfridge is working on exactly that. What do you wish lasted longer in your fridge? tomorrowfridge.com

"You get back to that goddam cubicle and start thinking outside of the box" - Creativity Corporation