I want some decent merch for Keywords in Sheets. What should we get?

Interesting, this is OpenAI Deep Research's summary of broadly applying tariffs. TLDR: It's not good, and never has been good 👇 Across these diverse episodes – from the protectionist heights of Smoot-Hawley to modern tariff wars – a clear theme emerges: broadly applied

Shopify’s leaked AI memo exposed their playbook on AI - and it's fascinating! I decoded it into 7 universal AI principles for any business: 1️⃣ AI proficiency is now essential for every business Every industry is being transformed by AI. To stay competitive, businesses must

Are SEOs at it again? 🤦‍♂️ Recently at BrightonSEO, I sat through several talks advocating the scaling of automated content - often with minimal or no human oversight. While automation itself isn’t new (SEOs have always leveraged technology to speed things up), AI-generated

What's really next for Google's AI Overviews? Here's insights directly from their Head of Search 👇 Based on recent comments from Google's Head of Search, Elizabeth Reid, here are the key changes likely coming to AI Overviews (link in comments): Handling Greater Complexity:

In many ways, I think Gemini 2.5 is even more impressive than o3.

Let's say clicks drop significantly, as they are across informational queries, what do SEOs track? "Brand awareness" doesn't quite hit the same as traffic.

o3 is still my favourite model 👀

I feel like 'brand awareness' is stronger in ChatGPT responses than in AI overviews. I often find myself heading to Google to follow up a ChatGPT response, say than following up on information I find in an AI overview. Is there something in that? Do more people do that?