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I don't aim for certainty, I aim for comfort. Comfort in a direction, comfort in a decision, comfort in the tradeoffs I believe I'm making to make the progress I hope I make. Finding comfort in discomfort is part of it as well.

This is amazing from Intercom - the struggles, the progress. Very nice setup. Thank you

On Episode 43 Bob Moesta tells me, “Most people don’t prototype to learn; they prototype to confirm a hypothesis with A/B testing.”

"When we think about things in [terms of] probability theory it forces us just to wait for things to happen -- so I don’t particularly like the notion of 'randomness' because everything is caused, we’re just not smart enough to know [it yet]." - Bob Moesta podcasts.apple.com/us/podcast/the…

If you're at #turingfest and bump into one of these folk, talk to them. The GOATs of #positioning and #JTBD

Gave a spontaneous short lecture yesterday on how to start in UI/UX design from absolute zero knowledge. Started w/ patterns, then connected to real-world component systems (Swift UI, raw HTML, Tailwind, etc), then lego-building, then breadboarding. It might become something.

Josh Seiden Talking about hidden jobs to done 😆😆 Bob Moesta

Bob Moesta (Bob Moesta) is the co-creator of the Jobs To Be Done framework. He's also one of the most requested guests on the podcast. In our conversation, we discuss: ➔ Tips for conducting user interviews to uncover jobs to be done ➔ How Twitter, and other companies, implement

The link between JTBD (demand-side, Bob Moesta style) and Shape Up is the framing step.

"At its core, a JTBD must help people make progress." "If a JTBD depends on the economy or technology, that’s not a “job.” A “job” is independent of those things. The JTBD is about the person and what they want to accomplish." JTBD for the win! s/o to the 🐐 Bob Moesta.

The co-architect of the JTBD framework Bob Moesta can’t read or write, and is dyslexic. That didn’t stop him from writing 4+ books, teaching thousands how to build better product, and creating a framework that’s influenced tens of thousands.

At Bob Moesta’s Re-Wired office jamming with Justin Dickow on our Business of Software presentation. Can't wait to see everyone in Raleigh next week and share how we managed to get Product and Engineering unstuck and back to shipping a few times throughout our company's history. #shapeup

Pretty sure the “unit of impact” question applies to the sequence of work *inside* each project too. Eg. Scope A objectively has to happen first because of risky unknowns, while B is less critical but will get our excitement back, then move on to C…

Failure is an incredible learning experience. It teaches you humility. It teaches you to work harder. It is the first step to understanding.

Does anyone know a Calendly-like service that lets you set availability uniquely, for each time you want to invite someone to book? Instead of a general pre-set availability. Example: I'm trying to schedule with someone, and in this specific case, I'm okay with late hours.

To do fixed time/variable scope, you need to be clear on what’s NOT variable. Variable scope doesn’t mean “figure it out during execution.” It means “here’s what’s truly important about the concept” and giving latitude for the rest. Most of the “variation” happens in shaping.

Creativity is usually taught as a choice, but you call on creativity when it's usually not a choice - last resort. Context is as important as the process if not more. How do we get creativity to be a first choice instead of a last choice?

Christopher Alexander on fixed time, variable scope. Here he calls his method of building “system-A.”

Turns out Calendly has a very nice “one-off” feature behind the “+ Create” button — a button I literally never even *saw* in years of using the app. Only found it after trying three alternative apps and hearing I should look harder in Calendly. Good UX case study!

Mr Joe Leech | CEO Coach Bob Moesta Imogen Wethered Bill Thompson Oyinda Bamgbose DUΛПΞ JΛCΚSOП Claire Suellentrop ¯\_(ツ)_/¯ Watch Bruce McCarthy's Aligning Your Executive Team businessofsoftware.org/talks/bruce-mc…