
Bob Moesta
@bmoesta
Builder, Founder, Innovator, Author, Speaker; Lecture @KelloggSchool; Run The Re-Wired Group; Co-Architect of #JTBD Framework; Dad of 4 Husband of +30 yrs
ID: 15458287
http://www.linkedin.com/in/bobmoesta 16-07-2008 19:11:18
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9,9K Followers
790 Following



On Episode 43 Bob Moesta tells me, “Most people don’t prototype to learn; they prototype to confirm a hypothesis with A/B testing.”

"When we think about things in [terms of] probability theory it forces us just to wait for things to happen -- so I don’t particularly like the notion of 'randomness' because everything is caused, we’re just not smart enough to know [it yet]." - Bob Moesta podcasts.apple.com/us/podcast/the…



Josh Seiden Talking about hidden jobs to done 😆😆 Bob Moesta

Bob Moesta (Bob Moesta) is the co-creator of the Jobs To Be Done framework. He's also one of the most requested guests on the podcast. In our conversation, we discuss: ➔ Tips for conducting user interviews to uncover jobs to be done ➔ How Twitter, and other companies, implement


The link between JTBD (demand-side, Bob Moesta style) and Shape Up is the framing step.

"At its core, a JTBD must help people make progress." "If a JTBD depends on the economy or technology, that’s not a “job.” A “job” is independent of those things. The JTBD is about the person and what they want to accomplish." JTBD for the win! s/o to the 🐐 Bob Moesta.

The co-architect of the JTBD framework Bob Moesta can’t read or write, and is dyslexic. That didn’t stop him from writing 4+ books, teaching thousands how to build better product, and creating a framework that’s influenced tens of thousands.

At Bob Moesta’s Re-Wired office jamming with Justin Dickow on our Business of Software presentation. Can't wait to see everyone in Raleigh next week and share how we managed to get Product and Engineering unstuck and back to shipping a few times throughout our company's history. #shapeup









Mr Joe Leech | CEO Coach Bob Moesta Imogen Wethered Bill Thompson Oyinda Bamgbose DUΛПΞ JΛCΚSOП Claire Suellentrop ¯\_(ツ)_/¯ Watch Bruce McCarthy's Aligning Your Executive Team businessofsoftware.org/talks/bruce-mc…
