Branch (@branchmetrics) 's Twitter Profile
Branch

@branchmetrics

Branch is the #linking and #measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies.

ID: 2804588240

linkhttps://branch.io calendar_today12-09-2014 00:18:12

8,8K Tweet

9,9K Followers

1,1K Following

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Do you know which CTA drives your customers to convert? END. tested “Track your order in the app” vs. a generic app CTA — and doubled click, install, and open rates. Find out how smart A/B testing can boost your app growth 👉 branch.io/resources/case…

Do you know which CTA drives your customers to convert?

END. tested “Track your order in the app” vs. a generic app CTA — and doubled click, install, and open rates.

Find out how smart A/B testing can boost your app growth 👉 branch.io/resources/case…
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Planned website downtime? No problem for END. The team launched a Journeys smart banner in 30 mins, turning traffic into app users with an 11.86% view-to-click rate and 1.03% view-to-purchase. Smart tools = big wins. branch.io/resources/case…

Planned website downtime? No problem for END.

The team launched a Journeys smart banner in 30 mins, turning traffic into app users with an 11.86% view-to-click rate and 1.03% view-to-purchase.

Smart tools = big wins.

branch.io/resources/case…
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Typing passwords with a remote? OSN+ fixed that with deep-linked QR codes: 1️⃣ Scan the TV’s QR code 2️⃣ Auto-login via your app 3️⃣ Start streaming 2M+ users now enjoy seamless access — proof that small changes make a big impact. branch.io/resources/case…

Typing passwords with a remote? OSN+ fixed that with deep-linked QR codes:

1️⃣ Scan the TV’s QR code
2️⃣ Auto-login via your app
3️⃣ Start streaming 

2M+ users now enjoy seamless access — proof that small changes make a big impact.

branch.io/resources/case…
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⏳ Final call! The deadline to submit for the 2024 Mobile Growth Awards is almost here. Ready to showcase your team’s mobile strategies? Submit your entry: branch.io/mobile-growth-…

⏳ Final call! The deadline to submit for the 2024 Mobile Growth Awards is almost here. Ready to showcase your team’s mobile strategies? Submit your entry: branch.io/mobile-growth-…
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Slow month? The holiday rush is over, but the real work is just beginning. Check out 5 practical ways to engage and retain new shoppers 👉 branch.io/resources/blog…

Slow month?  The holiday rush is over, but the real work is just beginning. 

Check out 5 practical ways to engage and retain new shoppers 👉 branch.io/resources/blog…
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Heads up, finance pros! 💰 Digital Growth Exchange: Mobile Innovations for Financial Services is coming to San Francisco on Feb. 11 from 11:30 a.m. to 3 p.m. at Dirty Habit — and you're invited! cvent.me/obg4vy?RefId=S…

Heads up, finance pros! 💰

Digital Growth Exchange: Mobile Innovations for Financial Services is coming to San Francisco on Feb. 11 from 11:30 a.m. to 3 p.m. at Dirty Habit — and you're invited!

cvent.me/obg4vy?RefId=S…
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Lately, we've heard a lot of questions about MMPs: 👉 Is fingerprinting still a thing? 👉 How do they handle probabilistic data? 👉 What's actually GDPR-compliant? We sat down with Amanda Vandiver to break it all down. Check it out: branch.io/resources/blog…

Lately, we've heard a lot of questions about MMPs: 
👉  Is fingerprinting still a thing? 
👉  How do they handle probabilistic data? 
👉  What's actually GDPR-compliant? 

We sat down with Amanda Vandiver to break it all down. Check it out: branch.io/resources/blog…
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#TFW you can measure TV ad impact across devices 👑 With all eyes on #superbowlads, the real question is: How do you track TV spend impact when users bounce between CTV, mobile, and desktop? Branch Household Measurement connects TV views to actions 👉 branch.io/household-meas…

#TFW you can measure TV ad impact across devices 👑

With all eyes on #superbowlads, the real question is: How do you track TV spend impact when users bounce between CTV, mobile, and desktop?

Branch Household Measurement connects TV views to actions 👉 branch.io/household-meas…
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We’re gearing up for MWC Barcelona 2025, and we’d love to connect! 📍 Meet Branch at Fira Gran Via, Hall 7, Booth 7B13Ex from March 3 - 6 to see how we’re shaping the future of mobile growth. 👉 Request your pass: cvent.me/V52mAb?RefId=S…

We’re gearing up for MWC Barcelona 2025, and we’d love to connect! 📍

Meet Branch at Fira Gran Via, Hall 7, Booth 7B13Ex from March 3 - 6 to see how we’re shaping the future of mobile growth.

👉 Request your pass: cvent.me/V52mAb?RefId=S…
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Heading to #HIMSS25? Join Branch's Mark Hansen for Compliance Meets Connection: Personalizing Digital Healthcare Engagement. Let’s talk privacy, security, and HIPAA-eligible mobile attribution. Meeting at HIMSS? Schedule here: cvent.me/mv9o9y?RefId=S…

Heading to #HIMSS25? Join Branch's Mark Hansen for Compliance Meets Connection: Personalizing Digital Healthcare Engagement.

Let’s talk privacy, security, and HIPAA-eligible mobile attribution.

Meeting at HIMSS? Schedule here: cvent.me/mv9o9y?RefId=S…
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London eCommerce Summit 2025 here we come! Don’t miss Lakshmi Pillai’s session: "Unlocking Strategies for Shopping App Success in the UK Market" 🛍️ 📍 Stop by Booth No. 14 in the Exchange Lounge at Convene 133 Houndsditch or book a meeting with us: web.cvent.com/event/7cd13437…

London eCommerce Summit 2025 here we come!

Don’t miss Lakshmi Pillai’s session: "Unlocking Strategies for Shopping App Success in the UK Market" 🛍️

📍 Stop by Booth No. 14 in the Exchange Lounge at Convene 133 Houndsditch or book a meeting with us: web.cvent.com/event/7cd13437…
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With Firebase Dynamic Links shutting down in August, Branch is stepping in to make the transition seamless. We're dedicating $10M to help teams move to our industry-leading deep linking solution — cost-effectively and efficiently. Get the details: prnewswire.com/news-releases/…

With Firebase Dynamic Links shutting down in August, Branch is stepping in to make the transition seamless. We're dedicating $10M to help teams move to our industry-leading deep linking solution — cost-effectively and efficiently.

Get the details: prnewswire.com/news-releases/…
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🔈 We’ve made some big updates to Branch Performance to help you optimize campaigns and drive better ROI in a privacy-first world 👇 ✅ Privacy-safe iOS attribution ✅ Cross-device Household Measurement ✅ Centralized spend and ROI data Get the details: prnewswire.com/news-releases/…

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Headed to Shoptalk Spring 2025? So are we! 📍 Stop by Booth #1519 or grab a 1:1 meeting with our team to see how Branch helps brands turn shoppers into lifelong customers: cvent.me/Wd8Ml7?RefId=S… Haven't purchased your ticket yet? Comment or DM us for 25% off 👇

Headed to Shoptalk Spring 2025? So are we!

📍 Stop by Booth #1519 or grab a 1:1 meeting with our team to see how Branch helps brands turn shoppers into lifelong customers: cvent.me/Wd8Ml7?RefId=S…

Haven't purchased your ticket yet? Comment or DM us for 25% off 👇
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🔗 Which link would you click? A generic short link or one that’s clearly branded? We ran a test—same ad, different links. The branded link won with higher engagement. Trust matters. Time to upgrade your links? 👇 branch.io/resources/blog…

🔗 Which link would you click?

A generic short link or one that’s clearly branded?

We ran a test—same ad, different links. The branded link won with higher engagement. Trust matters.

Time to upgrade your links? 👇 branch.io/resources/blog…
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Compliance and marketing don’t always mix — but they can. Branch is the only HIPAA-eligible MMP, helping teams measure performance while supporting compliance goals. Get the details: branch.io/resources/blog…

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If you're still using Firebase for deep linking, now’s the time to switch. Branch makes migration seamless, with cross-platform linking, deep attribution insights, and advanced use cases. And yes, our $10M migration fund is still open! branch.io/guides/migrate…

If you're still using Firebase for deep linking, now’s the time to switch. Branch makes migration seamless, with cross-platform linking, deep attribution insights, and advanced use cases.

And yes, our $10M migration fund is still open!

branch.io/guides/migrate…
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✈️ Heading to Shoptalk? Let’s talk about turning shoppers into loyal app users. Book a 1:1 meeting with Branch and get a $100 gift card — plus, you’ll be entered into a raffle for Away luggage (perfect for your next trip!). Grab your spot: cvent.me/Wd8Ml7?RefId=S…

✈️ Heading to Shoptalk? Let’s talk about turning shoppers into loyal app users.

Book a 1:1 meeting with Branch and get a $100 gift card — plus, you’ll be entered into a raffle for Away luggage (perfect for your next trip!).

Grab your spot: cvent.me/Wd8Ml7?RefId=S…
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Omnichannel linking: from friction-filled to…fun? We think so! 🍬 🎉 Introducing Branch Activation—branded short links and QR codes built to drive action. 🎉 Learn more here: branch.link/activation-hub