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Such an awesome presentation showcasing the incredible work by ᴋʏʟᴇ ᴄᴏᴜʟᴛᴇʀ and his team Clemson Football

Loved Wes Gay | StoryBrand’s presentation on storytelling and it’s utility for social media strategy. Such great questions from our students. And a full house!

I had a great time at the first-ever Social Media Week! Thank you to Dr. Will Henderson and Brandon Boatwright for the opportunity to talk social analytics!

More Clemson MAC Program alums doing cool things! Honored to have ✨🕰 midnights raine 🕰✨ back on campus to share her expertise.

Loved this panel by agassy rodriguez (he/him) on the importance of social listening in higher education. Great way to close out our inaugural Social Media Week in the SMLC!

What a heck of a week highlighting some of the great work being done by our friends in social! None of this would have been possible without Dr. Will Henderson and his team of interns in the Clemson Social Media Listening Center, and Kayleigh Jackson for documenting the events and running show. Thank you all!

It’s not easy to make MLB umps look competent…but by God I think you’ve done it

Major props to Dr. Will Henderson for the work he's done teaching the Social Media Analytics class in CU Dept. of Comm. This partnership with Dollywood Parks & Resorts was such an AWESOME opportunity for students in his class. news.clemson.edu/students-socia…

Lol

I recently had a chance to write for The Conversation U.S. about Ukraine / Україна's use of social media throughout the conflict with Russia. Andrew Pyle and I examined how the country (and its capital Kyiv. The City of Courage) leveraged Twitter as a form of digital public diplomacy. theconversation.com/how-ukraines-s…

If you teach or study PR, you gotta check out this text from Karen Freberg, Ph.D.!

Such an amazing opportunity for CU Dept. of Comm students to hear from Gene Wojciechowski about his award-winning career in sports media and share his expertise to the next generation of sport storytellers. Thanks so much for being so gracious with your time, Gene!

Had the privilege of sitting down for an interview with Mike Switzer SC Business Review about the Clemson Social Media Listening Center to discuss the work our lab does and how we connect students to real-world projects while at Clemson. southcarolinapublicradio.org/show/south-car…

The Ukrainian government was savvy and quick in their social media strategy, showcasing stories of Ukrainian resistance just days after Russia invaded the country in February 2022 A series of examples from here ⬇️ Analysis by Brandon Boatwright: #ukraine theconversation.com/how-ukraines-s…

So excited to have this research published with Brandon Boatwright! In this study, we examine the role and influence of online opinion leaders in an international religious crisis involving organizational factions and an impending schism. doi.org/10.1111/1468-5…

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