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Brands4News .org, a new industry initiative officially launching today, is working to mitigate this problem of brands pulling ad spend, which has repeated itself in crisis after crisis, from the Covid-19 pandemic to the Black Lives Matter protests. adweek.it/3tJY3fS

Thanks for covering this Seb Joseph and Digiday. The launch of Brands4News.org has been amazing with a lot of great support (also from unexpected places...!). Watch this space and keep an eye out for the B4N banner templates on quality news publications. digiday.com/marketing/a-gl…

Big thanks to Webflow for enabling open-source initiatives such as ours to create beautiful websites (if we say so ourselves...). Significant traffic spikes since launch last week, but zero issues with bandwidth/scaling! brands4news.org

A global collective of ad execs has launched an open-source resource to help brands support quality journalism. Seb Joseph has the story. buff.ly/3tOxI00

Today is an example of the wrong time for brands to cut ad spending with quality journalism. Look to Brands4News.org and others for ways to do it appropriately. it drives brand value AND is the right thing for society.

That’s $115m not invested in effective advertising on quality news publishers. Which could fund over 2000 US reporter salaries for an entire year. That’s more than the entire journalist staff base of the The New York Times.

This is beyond amazing, thank you very much Press Gazette, our collective, and everyone else that helps us achieve our mission to support quality journalism. And congrats to fellow nominees Reach Press Office, Tortoise & The Telegraph!