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Brilliant new #SEOweek slide deck on the state of eCommerce SEO in 2025. Includes the latest SEO strategies driving online stores worldwide, based on query analysis & surveys -> The State of eCommerce SEO: How to Win in Today's Product SERPs by Aleyda Solis 🕊️ speakerdeck.com/aleyda/the-sta…

OpenAI has added Shopping to ChatGPT to become more competitive with Google. Working heavily with Google's organic Shopping results for eCommerce clients, I was eager to test it out. Here are my thoughts on ChatGPT's Shopping product & how it stacks up: brodieclark.com/chatgpt-shoppi…

ChatGPT Shopping vs. Google Shopping Free Listings 👀 An initial comparison analysis by Brodie Clark, going through aspects like: Product Similarity, Product Naming & Ratings, Website selection and Query Match. Check it out: brodieclark.com/chatgpt-shoppi…

Early view of ChatGPT Shopping vs. Google Shopping by Brodie Clark, who really stays on top of this stuff. brodieclark.com/chatgpt-shoppi…

Sydney SEO Conference 2026 lineup is going to be huge. We have the first three speakers announced: - Kevin_Indig (Growth Advisor) USA - Brodie Clark (Independent SEO Consultant) AUS - Lauren Schwartz (SEO Manager) AUS More speakers to be announced soon. Mastermind and

SEO News: I've now started to gain access to the new 'Brand' tab in GMC Next for more accounts to manage how they appear in search results. The report seems to have evolved a little since the initial announcement last month, featuring the 'early access' labels more prominently

Google has shown once again why they are unbeatable when it comes to Shopping, releasing their competing product to ChatGPT a few days later. The release of Google's product recommendations in AI Mode is here, and I'm quite impressed by the experience so far after testing out

Fascinating read on the impact of Google’s AI overviews on traffic. Including details of the “grand bargain”, a summary of research on CTR, query examples & more. -> How AI Overviews Shift Traffic From Publishers to Google by Cyrus via Zyppy zyppy.com/list/ai-overvi…

Must-read for SEOs on the important takeaways from SEO Week. Including details on the rise of the agentic internet, AI overviews, topical authority, technical SEO & lots more. -> SEO in the Age of Agents: Takeaways from NYC SEO Week by Lily Ray 😏 lilyray.nyc/seo-in-the-age…

Brilliant new study on AI Overviews that tracks users while completing tasks. Plenty of useful takeaways in here, like how age & device shape engagement The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For by Kevin_Indig growth-memo.com/p/the-first-ev…

SEO News: this has been one of the most requested Google Search Console features for SEOs. Looks like Google has listened and is bringing the ability to annotate charts directly in GSC. First spotted by ☣ Doeurf™ Fred Bobet - www.trikaya.fr & confirmed with Google via Barry Schwartz: seroundtable.com/google-search-…

Bargaining with Google’s AI overviews

Google Top Quality Store optimization is one of eCommerce SEO’s hidden gems. In this guide, I detail the top opportunities that I consider "quick wins" when working with clients. -> Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO brodieclark.com/top-quality-st…

SEO News: Google is testing out a link icon for description snippets for pages in search results. The desktop test is intended to make descriptions more useful to users by taking them directly to the highlighted content on the page. This functionality for descriptions mimics