Catherine Perloff (@catherineperlo1) 's Twitter Profile
Catherine Perloff

@catherineperlo1

media and advertising reporter at The Information … [email protected]

ID: 1003709340908482560

linkhttps://www.adweek.com/contributor/catherine-perloff/ calendar_today04-06-2018 18:45:29

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Kalley Huang (@kalleyhuang) 's Twitter Profile Photo

Meta over the past year asked Microsoft, Amazon and others to help pay the costs of training Llama. The overtures came as Meta worried about the growing costs of its model development. With Erin Woo: theinformation.com/articles/meta-…

Catherine Perloff (@catherineperlo1) 's Twitter Profile Photo

After more than 5 years of plans to deprecate and hand-wringing, cookies will remain on chrome after all. Google also walked away from another policy to ensure privacy in advertising, which prevented targeting with IP address, in December 2024. theinformation.com/briefings/cook…

Erin Woo (@erinkwoo) 's Twitter Profile Photo

Google is continuing its strategy of cutting 100s of employees at a time, rather than one big headline-grabbing layoff. This time, it's around 200 employees in the global business organization, Google's ad sales unit. w Miles Kruppa and Catherine Perloff theinformation.com/briefings/goog…

Catherine Perloff (@catherineperlo1) 's Twitter Profile Photo

In case you missed it, Perplexity has generated a ton of buzz as a Google challenger, but it made only around $20k in ad revenue in the fourth quarter Read more great details on Perplexity’s business from Sri Muppidi here 👇 theinformation.com/articles/googl…