Great article by our leader of Content and Digital, Valerie Riley and @AvenueTP. According to recent research, 29.5% of all salespeople are women, while 70.5% are men. And yet, according to a Harvard Business Review study, women a…lnkd.in/gUzCV93h lnkd.in/gFeMauqD

The CRM market tends to be a bit overly cloudy. But it doesn't have to be. As part of our go-to-market efforts we wanted to test some video ads that would help tell the story about how while your CRM platform may be SaaS/Cloud driven, it doesn't have to…lnkd.in/g-W-j2Rk

In 1998 I ran a series of banner ads that had a 12-15% click-through rate. I uploaded them, then targeted them to show to just PC users. I was fully self-serve leveraging the now defunct platform Flycast (or maybe they were acquired during the tech/ad p…lnkd.in/gnKTKnga

💪 Scrappy 🧐 Curious 💰 Frugal Those are 3 must-have traits to be successful in marketing these days. Why? Efficient growth is king. Scrappy = making the most of the resources you have and leveraging creativity and content to s…lnkd.in/gqdNtsiK lnkd.in/gXregw2w

Well said Courtney Duprey. Proud to serve this team. lnkd.in/gGr_YEHR

I prefer people in 3D. Live events rock. We had a blast at the Ascent Conference this week in San Fran. Thanks to all who stopped by to talk about their go-to-market challenges and/or their issues with legacy CRM. What a great group of companies! lnkd.in/gXVvn7tj

Sales is a team sport. Great tips on aligning teams and focusing on creating quality pipeline together from David Osborne Focus on quality pipeline and demand generation rather than counting MQLs - as they definitely do not all have the same value. lnkd.in/gkuEAren

"In general, CRM is for managing a company’s relationships and interactions with existing and prospective customers. Its goal is to improve relationships by helping a business stay connected to its customers, streamline processes,…lnkd.in/ggDTmQeE lnkd.in/gZka2CxG

Efficient growth is king. 👑 lnkd.in/gKyZJBEc

About 15 years ago, a colleague and I were chatting about a way to better stay in touch with our customers throughout their yearly subscriptions. I was trying to articulate our goal in optimizing the communications, when my colleague, sort of matter of…lnkd.in/gSd9-sBZ

SEO is like modern day alchemy. It can work in ways that are sometimes mysterious, and only the SEO alchemist can help bring it to life. As opaque and amorphous as it may seem to many marketing leaders, SEO is a critical piece of efficient growth. Tru…lnkd.in/gZYdXayE

Happy Fathers Day to all fathers! Of course you need a few groaner dad jokes to get through the day... lnkd.in/gniqxV-j

This one is for the underdogs. Tom Sholz was an MIT engineering grad, gifted musician, and a lover of rock music. 🎸 But after 5 years in the corporate world, he was tired of his job, and tired of playing in local bands that were going nowhere. So, he…lnkd.in/gFkC2zrf

It's painful to be a buyer when the sales rep fumbles the discovery call. But, a when conducted by a skilled rep, discovery as a buyer feels a lot like being heard and understood. Strong discovery calls should be engaging for the buyer. Not exhausting.…lnkd.in/gKFg_GGp

45% of go-to-market teams struggle to forecast their next quarter. Problem is, as my friend @sangramvajre from GTM Partners points out, many become more cautious when times are tough, budgets are down, and the future is less predictable. If you keep doi…lnkd.in/g5FNvxr9

Special thanks to Ken Lempit for hosting me on the great SaaS backwards podcast. We recorded it at the recent Ascent Conference in San Francisco. We talked about everything from CRM, to marketing leadership, to demand generation. And, as Ken put it in the…lnkd.in/d89SjBDS

☎️ "The demise of the phone has been widely overstated." Wise words from my friend Derek Grant from Salesloft. The research verifies this data, after Salesloft collected the data from 570 million sales cadences for one year. Sure, the phone game has c…lnkd.in/g7GgEsVV

I love this message right now. Something we should all hear, take to heart, and put into practice. lnkd.in/gKk2YPvv

Wise action here from spongebob! 🤣 lnkd.in/gzTcZ_hQ

Insightly Launches Partner Program to Support Customer Ecosystem, Create New Revenue for Businesses prn.to/40mOIcV