Mark Firth (@ceoverasity) 's Twitter Profile
Mark Firth

@ceoverasity

ID: 1796801789582303232

calendar_today01-06-2024 07:12:35

20 Tweet

4,4K Followers

2 Following

Mark Firth (@ceoverasity) 's Twitter Profile Photo

I am proud, grateful and happy to join the Verasity family and community on X. A little about me and my backgroundšŸ‘‡ As a husband and father of four, I am no stranger to the responsibility that comes with running a "family". For the better part of the last decade, I have

Mark Firth (@ceoverasity) 's Twitter Profile Photo

GM Looking forward to my first event as CEO, representing Verasity (2025 ā©) and supporting our efforts at the world’s largest gathering of advertising professionals. Cannes Lions offers an unparalled opportunity to connect with key industry stakeholders, showcase our solutions,

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Cannes Lions week is a celebration of creative marketing and a prime window to network with the brightest minds in advertising. Our kick-off lunch provided a great opportunity to connect with industry leaders. Meetings with key operators are ongoing. Expect a high-level

Verasity (2025 ā©) (@verasitytech) 's Twitter Profile Photo

We’ve wrapped up another successful networking function at the largest annual gathering of advertising professionals 🤌 Get a recap of our efforts below!

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Well said, Daniel. I am looking at the overall strategy and will work with the department heads to overcome challenges, become more efficient, and focus on delivering tangible results that can be shared across our social networks. Verasity is solving a huge problem in the ad

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Our partnership with Airev will merge next-generation AI, ML, and patented Web3 technologies to deliver a best-in-class solution for digital ad fraud detection. Through joint efforts, we aim to address the rampant $84 billion global ad fraud crisis, creating a more reliable and

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Spot on Lord Carlile! It is too easy for malicious actors to plug into programmatic advertising exchanges and siphon off advertising revenue. The regulators need to step in to make sure everyone in the advertising exchange ecosystem knows who they are dealing with.

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Best of luck to the Verasity and VeraViews teams as they touch down in Tokyo for WebX 2024. While they are busy in Tokyo, I’m en route to London to meet with a group of tier 1 publisher prospects. As every aspect of our operations fires on all cylinders, here’s a 2-minute

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Hats off to our Product team for their hard work on VeraWallet 2.0. Looking forward to its full rollout this quarter — everyone is in for a treat with the new enhancements! x.com/verasitytech/s…

Mark Firth (@ceoverasity) 's Twitter Profile Photo

ā€˜If you want to make everyone happy, don’t be a leader—sell ice cream.’ - Steve Jobs Innovation isn’t about keeping everyone satisfied; it’s about progress. Mission > noise.

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Adoption. ā© We are just getting started. Welcome to the Verasity family, Eclipse More on the way ā±ļø Enjoy your Sunday Web3 fam

Mark Firth (@ceoverasity) 's Twitter Profile Photo

VeraViews is now supercharged with OnDemand AI. This integration represents months of collaboration and a shared mission to disrupt ad fraud frameworks within the digital ecosystem. x.com/verasitytech/s…

Mark Firth (@ceoverasity) 's Twitter Profile Photo

Everyone’s talking about AI these days, and it’s easy to see why. That said, we’re not just jumping on the bandwagon. Since its entry into the market, VeraViews has been leveraging AI technologies to identify behavioral anomalies and patterns in ad campaign data sets. Our recent

Mark Firth (@ceoverasity) 's Twitter Profile Photo

A highly productive kickoff at Consensus Hong Kong with strong interest from industry leaders and prospects eager to explore VeraViews and its applications. Full slate of meetings in the diary for tomorrow. The appetite for a flexible solution like VeraViews is undeniable here in

Mark Firth (@ceoverasity) 's Twitter Profile Photo

A roadmap sets the direction, but true understanding comes from looking beyond. Not everything is revealed at once, as some of the most important details unfold over time. I remain fully committed to Verasity and our teams as we navigate 2025 for a defining year ahead. ā©

Mark Firth (@ceoverasity) 's Twitter Profile Photo

A regional-first Ad Exchange & SSP. Backed by the UAE government. Live with one of the largest publishers in the Middle East. This is what VeraViews delivered. Given the scale of what’s unfolding, I’ve stepped in to support the VeraViews team more closely. Yes, my LinkedIn has