In an effort to shift brand perception, queer dating app Grindr released the 2nd season of its queer history lessons content series "Daddy Lessons," a content #marketing initiative that works to de-stigmatize the app. chiefmarketer.com/grindr-aims-to…

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference last week. It may require brands to shift from optimizing for search to optimizing for audiences. Here's the story: chiefmarketer.com/what-googles-a… #AI #marketing #search

A look at Gen Z's nonlinear approach to the #marketing funnel and what brands should consider when courting them: chiefmarketer.com/gen-z-and-the-… #GenZ

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. We review its key insights: chiefmarketer.com/sprout-social-…

Among the #CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that generative #AI technology will improve their outcomes. But in this next phase of AI applications, more sophisticated use cases are surfacing: chiefmarketer.com/survey-cmos-ar… #marketing

As one of the top running brands in the U.S. since the 1970s, Brooks Running 💙 knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space. chiefmarketer.com/brooks-running…

Spanish airline Iberia wanted more control over its campaign planning and creative optimization, so it tapped #AI personalization platform Clinch to allow advertisers to manage their campaigns—including KPI tracking and updating creative in real time. chiefmarketer.com/spanish-airlin…

"In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention," writes CM columnist Scott Blessman of Goodway Group. chiefmarketer.com/how-ai-is-chan…

More than half of consumers are tired of hearing about #AI, according to twilio's 2025 State of Customer Engagement Report. They do want the tech to improve their brand experiences, what they want is more high touch than high tech. chiefmarketer.com/twilio-survey-…

.DoorDash #CMO Kofi Amoo-Gottfried on the Platform’s New AI Ad Tools, Value-Driven Campaigns and Humanizing the Brand: chiefmarketer.com/doordash-cmo-k… #marketing #adtech

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns, according to AdRoll's Q2 2025 State of Digital Advertising Report. chiefmarketer.com/adroll-report-…

Ahead of the Cannes Lions International Festival of Creativity, we checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the creative and business strategy behind Meta Beach: chiefmarketer.com/metas-head-of-… #CannesLions2025

In response to the continuing changes and uncertainty regarding #tariffs, #marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels, according to a report from attentive 💬. chiefmarketer.com/survey-markete…

In the latest edition of The Week Ahead: Lowe's' CMO Jennifer Wilson discusses the retailer's new creator network, marketplace and community work; a deep dive into BERO beer's loyalty program; and 20 brand experiences from #CannesLions2025. linkedin.com/pulse/lowes-cm…

A few years ago, Foot Locker's loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. How the brand made it happen: chiefmarketer.com/how-foot-locke… #marketing #loyalty

Enterprise #B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. chiefmarketer.com/study-enterpri… #marketing #measurement

Our latest Marketers on Fire spotlights Carrie Palin, SVP and #CMO at Cisco. She delves into the brand's commitment to women's sports, #B2B thought leadership, #AI use cases, building trust and her best advice for aspiring CMOs. chiefmarketer.com/marketers-on-f… #leadership

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the Association of National Advertisers. chiefmarketer.com/essentials-for… #marketing #creative #advertising

According to a new report from PartnerCentric, Inc., 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. And community-driven spaces are winning their attention. chiefmarketer.com/survey-gen-z-i… #social #marketing

When the macro environment is tough, marketers need to work even harder to find shoppers interested in their product, says Steve Nesle, CMO at Bob's Discount Furniture. So the #retail chain is creating its own social-first reality TV show. chiefmarketer.com/bobs-furniture… #marketing