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This is exactly what will start happening at every brand and agency unless ad tech companies change their defaults. Buyers cannot reasonably be expected to curate the open internet. The default setting of every DSP and every SSP has to be only screenshot-worthy inventory.

When ad tech companies represent buyer interests, they should block MFA by default. Add Magnite to the list of platforms making the responsible choice. magnite.com/blog/how-magni…

This is extraordinarily helpful. If every publisher restructured its ads.txt file in the way Braedon is suggesting, I suspect many would change their monetization choices.

This is very good

The largest media buyer in the world is removing MFA by default in all of its global DSP seats. GroupM is now WPP Media continues to set the standard for responsible programmatic advertising. digiday.com/media-buying/g…

.@GroupMWorldwide partners with @JounceMedia to mitigate ads served on MFA websites. Details: campaignlive.com/article/groupm…

We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with Jounce Media groupm.com/newsroom/group…

I spoke about MFA supply at this week's Programmatic IO event. Here's a recording of my talk and a copy of my slides: jouncemedia.com/blog/state-of-…

How do you responsibly identify MFA without harming reputable publishers? It’s the hardest ad tech problem I’ve tackled, and I thought Eric Franchi and Ari Paparo did a great job unpacking what makes this so thorny. spotify.link/6heHhtIn3Db

Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi #DigitalAdvertising #MFAs

This! Scott Messer says it perfectly. Nothing wrong with a probabilistic ID as long as the DSP knows it’s probabilistic… which they don’t. adexchanger.com/the-sell-sider…

Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here: jouncemedia.com/market-outlook

There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. Ari Paparo and Eric Franchi generously let me talk about both on this week’s Marketecture podcast. open.spotify.com/episode/4xaA18…

I asked Adam Heimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too. youtu.be/KsRQKVV1eIM?si…

This was a really fun conversation with Eric Seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers. open.spotify.com/episode/7bdQI9…

It’s out! Chris Kane brings the insights that only Jounce Media can offer to the programmatic DOOH conversation 92% of DOOH OpenRTB demand flows to 10 publishers 🤯 And comes from 70% NON DOOH pipes Do buyers know what they’re buying? Do publishers understand the impact?

We touched all the lightning rods in this one — obfuscated CTV supply, privacy smokescreens, sorta CTV, and of course instream video. Thanks to Allison Schiff, Anthony Vargas, and Alyssa Boyle for inviting me on the AdExchanger Big Story podcast! open.spotify.com/episode/72aW60…