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Great SEO metrics don’t always mean real business success. I wrote about the disconnect between KPIs and ROI—and how to fix it. 🧠 Read more via voltage.digital/blog/mapping-d… #SEO #Marketing #KPI #ROI #DigitalMarketing #VoltageDigital

"Marketing is overwhelming—so where do you even start?" I joined Corey Harlock from Corey Harlock on the Key Hire Small Business Podcast to break down: ✅ Where to begin ✅ What NOT to do ✅ Why strategy matters more than ever 🎥 Watch here: youtube.com/watch?v=-UiydU…

Your website might be your biggest marketing bottleneck. Even the best SEO & PPC strategies won’t work if your site can’t convert traffic. I broke down 5 common issues + how to fix them in my latest Digital Marketing Success Plan® newsletter: voltage.digital/blog/is-your-w…

"I hate hearing 'SEO doesn’t work.' Usually, it’s not SEO—it’s the plan." I joined Corey Harlock and Corey Harlock on the Key Hire Small Business Podcast to talk real strategy, ROI, and what most small businesses get wrong about digital marketing. 🎥 youtube.com/watch?v=-UiydU…

🎧 New episode! I joined Corey Harlock on the Key Hire Small Business Podcast to talk about small business marketing, planning, and ROI. 🎯 Strategy first 🎯 Avoid the overwhelm 🎯 Align marketing with business goals Listen now: Apple: podcasts.apple.com/sa/podcast/bui… Spotify:

“How many leads did we get?” = The wrong question. • Not all leads are good • Volume doesn’t equal value • Your sales team deserves better In my latest Digital Marketing Success Plan® newsletter, I break down how to shift from quantity to quality—and why lead metrics alone

Search marketing struggles without strong branding. Branding misses real-time optimization without search insights. I just broke down why search + brand need each other (and how brands can win when they work together) in my new article: 👉 voltage.digital/blog/why-searc…

A real digital marketing strategy isn’t just a list of tactics. It defines who you’re targeting, how you’ll reach them, and what ROI looks like. Here’s a breakdown of what should actually be in your strategy (and why most skip the hard part): voltage.digital/blog/whats-act…

A strong marketing strategy can still fail—if the team isn’t structured to execute. In my latest article, I cover: • What roles you really need • How to avoid misalignment • Why “hustle” isn’t a fix Full read: voltage.digital/blog/is-your-m…

Search intent isn’t as simple as 4 categories. People search to learn, compare, fix, find, plan, and more—all with different goals. Here’s why going deeper on search intent matters for better SEO, content, and UX: voltage.digital/blog/going-bey… #SEO #searchintent #aisearch

SEO is evolving fast. AI Overviews. LLMs. New discovery behaviors. It’s not just about changing the name (AEO, GEO, LLMO…). It’s about understanding where search is going. voltage.digital/blog/seo-vs-ge… #SEO #AIsearch #searchstrategy #digitalmarketing

If your digital marketing isn’t working, don’t just blame the tactics. It could be a strategy, alignment, or expectation issue. Here’s how to diagnose the real problem and fix it: voltage.digital/blog/why-marke… #DigitalMarketing #DigitalStrategy

Leads coming in, but no conversions? The issue probably isn’t your form—it’s misalignment in your funnel. Here’s how to fix it and turn traffic into revenue: voltage.digital/blog/what-to-d…

If your marketing results are stuck, it might not be a campaign problem. It might be time to rebuild—strategically. Here’s how to know when to start over (and what that looks like): voltage.digital/blog/build-vs-… #DigitalStrategy #DigitalMarketing

SEO success doesn’t happen by chance. It needs a roadmap. 🧭 My latest article covers how to: • Align SEO with business goals • Set smarter KPIs • Prioritize realistically • Stay flexible through change Start building a strategy that delivers. voltage.digital/blog/build-an-… #SEO

Not seeing the full picture of your form performance in GA4? This blog post explains why the default tracking may not be enough—and shows how to improve it with step-by-step instructions and screenshots. voltage.digital/blog/why-googl… #GA4 #DigitalMarketing #Analytics

Form fills aren’t ROI. Traffic isn’t ROI. Even leads aren’t ROI. Want to show marketing impact? Start with math—then build your strategy around it. New article on how to shift from KPIs to business outcomes: voltage.digital/blog/marketing… #MarketingROI #DigitalMarketing

Small marketing team? You still need a plan. Planning isn’t about big org charts or slow processes—it’s how lean teams move faster, smarter, and with less waste. New article: “Planning Isn’t Just for Big Companies. Small Teams Need Strategy Too” voltage.digital/blog/planning-…

Are keywords still relevant in SEO? We say yes—but the way we use them has evolved. In this article: • Why keywords still matter • How intent and context changed the game • What to focus on now in B2B SEO strategy voltage.digital/blog/are-keywo… #SEO #DigitalMarketing #B2BMarketing

Is your top content actually delivering results—or just racking up views? I wrote a new article on how high-traffic pages can create a false sense of performance—and how to rethink what “top-performing” content really means. Read it here: voltage.digital/blog/when-traf… #SEO