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New work by Mother London x IKEA turns IKEA mattresses into sentient wrecking balls, designed to eliminate distractions and help people focus on getting to bed on a comfy mattress. Check it out: creativebrief.com/agency/mother-…

Industry Insights 2024 Vol. 2: Underconsumption Core 🌎 Want to check out all of our latest topics? Download the full report: content.creativebrief.com/industry-insig… We Are Social Wieden+Kennedy London Uncommon House 337

Hot pick 🔥 Don’t Panic x Shelter: 'World of Our Own' Check it out: creativebrief.com/bite/hot-pick/…

New work by Recipe x BetMGM 🦁 features Chris Rock rallying athletes with his dynamic style to “get out there and entertain us!”. Check it out: creativebrief.com/agency/recipe/…

Hot Pick: JD sports x Uncommon 🔥 Check it out: creativebrief.com/bite/hot-pick/…

New work by M+C Saatchi UK x Kenwood, 'The Flour', sees a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spot features a real chihuahua and a statue that took four weeks to carve. Check it out: creativebrief.com/agency/mc-saat…

Hot Pick 🔥 ‘Culture Vanguards’ by Mediahub UK x Epidemic Sound Check it out: creativebrief.com/bite/hot-pick/…

New work by adam&eveDDB x Lloyds shows how the Card Freeze feature on the latest Lloyds app can effortlessly resolve an awkward family moment between a dad and his daughter. Check it out: creativebrief.com/agency/adameve…

As the festive season kicks off and consumers are bombarded with messages to “spend, spend, spend”, Which? and Neverland are fighting against the unfair treatment of consumers and helping people to buy with confidence this Christmas. creativebrief.com/agency/neverla…

New work by Joint x The Collective launches a range of yoghurt pouches made for adults with a campaign aimed at commuters. Check it out: creativebrief.com/agency/joint/w…

Think Forward: Five Trends Shaping Social Media in 2025 hosted by We Are Social 💥 Find out more via the Creativebrief platform: creativebrief.com/agency/we-are-…

New work by Mother London x Uber focuses on what Northerners love combined with the classic British weather. Check it out: creativebrief.com/agency/mother-…

New work by Weirdo x lululemon celebrates coaches fighting to make fitness more inclusive. Filmed mostly on iPhone, Ep.01 features coach Andy using BSL to make CrossFit inclusive for Glasgow’s Deaf community. Check it out: creativebrief.com/agency/weirdo/…

New work by Wonderhood Studios x Coral celebrates all types of football fans - from armchair experts to passionate pensioners, and continues Coral’s tonal shift as part of its ‘We’re Here For It’ brand platform. Check it out: creativebrief.com/agency/wonderh…

New work by Anomaly x MINI, "Grab the Corners", celebrates the car's six-decade legacy of exceptional cornering and performance. Check it out: creativebrief.com/agency/anomaly…

This week's Hot Pick 🔥: Anomaly x Captain Morgan 🥃 Check it out: creativebrief.com/bite/hot-pick/…

New work by Forsman & Bodenfors x Visit Sweden is F&B Sweden's latest step in presenting Sweden as a unique destination under the concept ‘A destination of a different nature’. 🇸🇪 Check it out: creativebrief.com/agency/forsman…

New work by LOOKFANTASTIC x Uncovered ranges from product-led hero VFX to creator-led UGC, seamlessly blending into TikTok’s For You Feed. Check it out: creativebrief.com/agency/uncover…

New work by Lucky Generals x Make My Money Matter transforms Benedict Cumberbatch into a hot and sweaty sauna-loving CEO of a company using pension savers’ money to destroy the world’s forests for profit. Check it out: creativebrief.com/agency/lucky-g…