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How are media & marketing closing the AI skills gaps? What are the ethical considerations? A panel of experts at EMX tackle these questions Read Here: creative.salon/articles/featu… EssenceMediacom UK WPP

"The Future Of Social Media Is... Planning." Going beyond surface trends, the path to triumph on social lies in rigorous analysis, testing, and adaptation, says EssenceMediacom UK's Joshua Gornell. Read Here: creative.salon/the-future-of-…

We talk to FCB London's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about Andrex UK's new 'Get Comfortable' with the aim of dispelling lavatorial taboos. Read Here: creative.salon/articles/featu… FCB Global Interpublic Group

Next in our series, Future of Planning, Total Media's strategy director advocates integrated advertising, highlighting collaborative storytelling and cross-agency creativity for future success. Read Here: creative.salon/articles/featu…

Next in our series, Future of Production, MD of Craft Worldwide, Tanya Bogin explores collaborative strategies, technological innovations, and cultural shifts shaping the future of content production. Read Here: creative.salon/articles/featu… McCann UK

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience. Here are Five Reasons Why … Edelman Has Formed The Longevity Lab. creative.salon/articles/featu…

How Advertising Found Its Power-Up In Gaming. We take a jump into the world of gaming, where community matters. Let's level up, shall we? Read Here: creative.salon/articles/featu… Grey London VML Edelman UK Gravity Road EssenceMediacom UK

Brand Charisma: How Barbie, Beyoncé, Swift And Trump Fill The Void Left By Religion. McCann Worldgroup's Global Head of Human Sciences and Global Head of Influencer note the arrival of 'impact leaders' for brands. Read Here: creative.salon/articles/featu… McCann UK

In a divided world, can brands play their part in engaging with opposing views? Hear about the art of disagreeing agreeably from David Bain, BMB Agency; Benedict Pringle, T&P𝑚 and Theo Izzard-Brown, Dentsu Creative. Read Here: creative.salon/articles/featu…

Creative in PR had a reputation for being tactical and ‘strategy-lite’ but has undergone a revolution, argues Edelman UK CCO and the inaugural President of the PR Jury at The One Show, Emma De la Fosse. Read Here: creative.salon/articles/partn… Edelman

The Only Guide We Ever Needed. From the need for mess to the unmanageable nature of human behaviour, AMV BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide Read Here: creative.salon/articles/featu…

Brands: To Meme Or Not To Meme? 'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture? Read Here: creative.salon/articles/featu… Edelman UK AMV BBDO BBH London

Bringing Empathy And Drive To Account Handling: Clare Chapman The CEO of EssenceMediacomX is the latest powerhouse to feature in our celebratory account women series. Read Here: creative.salon/articles/featu… WPP

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful? We ask adam&eveDDB BMB Agency New Commercial Arts. Edelman UK Read Here: creative.salon/articles/featu…

Tui’s global marketing director, Toby Horry, talks to us on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook. Read Here: creative.salon/most-creative-… #tui #mostcreativemarketer #marketers

Buzzing to see our latest work for Deutsche Telekom featured in the creative salon's Work Of The Week 🙌 creative.salon/articles/work/…