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We’re excited to announce the launch of our Instagram page! Follow us to stay updated on our latest initiatives, groundbreaking research, and how we’re using behavioural science to drive positive change in communities across India. Follow us here! instagram.com/csbcashoka/

Over the past decade, metro rail systems have expanded across Indian cities, yet many still prefer private vehicles. This study explores the structural and behavioural biases hindering the adoption of low-carbon mobility like metro rail. Read more: [csbc.org.in/projects/encou…]

In Patna, we launched a behaviourally informed digital coaching kit of 5 video tutorials for the Satat Jeevikoparjan Yojana #graduationapproach in Bihar with JEEVIKA Bihar and Bandhan Konnagar. #BehavioralScience #Livelihoods #Bihar #DigitalCoaching #Collaboration #SJY

We're gearing up to welcome you for the second half of Day 2 at the Ashoka University BREW-ESA 2024 Conference! Looking forward to more discussions around applying behaviour science insights in the realm of policy and governance. #behavioraleconomics #brewesa

“Many scale-ups fail because an intervention suited to one location may not work in another. Customizing for each context requires significant time and talent. AI can bridge this gap, making behavioral science more accessible and scalable.” - Nirat Bhatnagar #brewesa2024

An imp lesson is that programs that require very intensive implementation, if not backed with a lot of resources, are likely to fail at scale; because there's so much that still needs to be done in terms of just augmenting govt and state capacity. - Urvashi Wattal #brewesa

“When engaging with policymakers, we must speak their language—focusing not only on the science but also on its real-world impact on people.” - Aastha Bhakhri, Deputy Director, CSBC #brewesa

Pramath Raj Sinha | प्रमथ राज सिन्हा, Chairperson, Board of Trustees at  Ashoka University explains how behavioural science influence change in personal & professional lives. AshokaX's 'Design for Change' equips you to create meaningful impact. Join Today: x.ashoka.edu.in/behavioural-sc…

It was a pleasure hosting Padmini Sebastian, Director of Engagements & Partnerships, University of Melbourne, at Ashoka University today! Excited to strengthen the University of Melbourne-Ashoka partnership under the Global Humanities Alliance! 🌏🤝 Read more - linkedin.com/posts/global-r… #GlobalPartnerships

On #BiharDiwas2025, 280+ mothers in Muzaffarpur took pledges for better child nutrition through the #MuzaffarpurHealthMission. Thank you, Dr. Raj Bhushan Choudhary, for your guidance & Dr Kanchan Mala for leading the pledge! Repala Anand Gupta Hari Menon Archna Vyas Pramath Raj Sinha | प्रमथ राज सिन्हा

Dr. Raj Bhushan Choudhary Hari Menon Centre for Social and Behaviour Change (CSBC) pavan mamidi Shagata Mukherjee Pramath Raj Sinha | प्रमथ राज सिन्हा Repala Anand Gupta BJP BJP Bihar PMO India Narendra Modi Pledging for kids! We saw the power of pledges in promoting child nutrition. Thank you Shri Dr. Raj Bhushan Choudhary (Hon'ble MP, Muzaffarpur & Minister of Jal Shakti), Shrimati Dr. Kanchan Mala & Mithila Gyan Sagar for leading this commitment to health. #SehatKiShapath Centre for Social and Behaviour Change (CSBC)

New Launch: A behaviourally-informed Coaching Kit to empower first-time women entrepreneurs! Designed by Centre for Social and Behaviour Change (CSBC) with JEEVIKA Bihar Bandhan Konnagar PCI India appliedwonder 🎥 Video, 🃏 Game, 📘 Booklet Watch now 👉 youtu.be/ORB132fmiBQ #BehaviouralScience #SJY

Bringing Behavioural Science to Life—Together On May 18, learners from our latest cohort came together at the India Habitat Centre to mark the culmination of their 8-week journey through the 'Design for Change' programme. From understanding biases to designing real-world

Their collaboration and energy made the mixer a powerful reminder that learning doesn’t end in the classroom—it begins in community. In his remarks, Professor Pavan Mamidi highlighted that lasting transformation starts with shared understanding—and that behavioural science

Congratulations to our learners. This is just the beginning! Stay tuned—applications for the next cohort open soon. Visit: x.ashoka.edu.in | Centre for Social and Behaviour Change (CSBC)