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Only three things matter in adtech in 2025. 1. CTV: If you win the CTV battle as an adtech company, you have a shot to win the war. CTV is the fastest-growing channel and the one that disproportionately drives real results (incremental sales). This is what the smart money in

We can’t break down the walls of the walled gardens, but we can free their hostages.   Comcast is launching Universal Ads to lure SMB advertisers to its streaming properties. You need three things to make streaming work for SMBs: 1. Creative automation. 2. Buying Simplicity.

Deepseek R1 for the ad tech win! Don’t be overly focused on the China vs USA debate. This has enormous implications for the benefit of independent ad tech, content owners and advertisers while also eroding the massive capital advantage in AI from the Mag 7.

Here’s where the bets are being made for the future of AI.

I regret to inform you that we only came up with 3 things to focus on in 2025. Any more things added to the list would have caused AI to fall to like #9.

A great reminder about the 95/5 rule in marketing. I would bet that more than half of digital ad spend is trying convert the 5% of people who are already in market. Wild.

I can’t emphasize enough how much our industry( and the future of business) will change. There is currently a thought process of just sprinkling AI makes everything better but we’re just kidding ourselves.

If you want to know what’s being discussed at your company’s next management meeting, look no further. This is also how all the market dooms-dayers will be proven wrong when corporate earnings accelerate and the S&P reaches new heights.

Brett Wilson is back!!! 25 years ago, Brett was our first paying customer. Humbled to have him on the team. LFG!

Microsoft-Xander🔥 takes The Mag 7 see what’s coming. The age of unchecked platform monopolies is ending. Bout time! Microsoft shut down Xandr to dodge DOJ scrutiny, not because of their product vision per se. Owning a DSP while controlling massive O&O data/content assets is a