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The goal is to share many of these case studies over time to better understand how end users search for domains, what drives their decisions, and how names impact brand traction. Hopefully it also helps other founders see the value a strong domain can bring.

📢 New case study: Sasono.com “Every pronounceable six-letter .com was taken. After three weeks of auctions, we found Sasono on Atom. Buying a premium domain was faster than inventing a new word.” atom.com/blog/case-stud…

In 2025, everything can be AI-generated. Except a great domain. In a world moving faster than ever, a great name might be the most human thing you have. New article from Darpan forbes.com/sites/darpanmu…

We’ve been using lead scoring and buyer insights internally. Excited to roll them out to all users. Self negotiation works better when you have deeper context.

Had a great conversation with Andrew DomainNameWire.com. We talked about what led us to become a registrar and the three big goals shaping our roadmap. Still a lot to build, and honestly that’s what makes it exciting.

My thoughts on the future of .ai domains.. atom.com/blog/ai-domain…

June marks the first time our AI spend is higher than entire cloud/hosting bill. Not a glitch in the matrix. This is the new stack.

We’re exploring the idea of building a comprehensive portfolio tracking tool for domain investors: cost basis, STR, profits, annual performance, projections etc. Even for domains not listed on Atom. Do you use anything for this today? What would make a tool like this truly

We've been working for months on Semantic Search, with AI agents that understand natural language and help buyers find the right domains. We've finally hit a breakthrough this weekend, and will launch it soon. I believe it will fundamentally change how domains are discovered.

We searched with words. Soon, we will discover through intent.

We started accepting .now early because I genuinely like its branding potential. It feels fresh, action-oriented, and brandable. I'll admit, the early sales have been stronger than I expected. And yes, we stand to benefit as a platform if it takes off. But let’s face it - there

Search is mechanical. Naming is emotional. This Thursday, we close the gap. #SemanticSearch

I've been thinking about this problem for years. So many great domains go undiscovered. Not because they're not good, but because no one ever sees them. Today’s launch isn’t the final answer but it's a meaningful foundation to change that.

🚀 Atom listings are now discoverable on agent.ai Domain Suggestions agent. Thanks dharmesh for building such a useful tool for founders and opening it up to the ecosystem. agent.ai/agent/domain-s…

The future of search isn't search. It's agents. A fundamental shift is underway and the tools we build now should reflect that new reality.

The old brand couldn’t keep up with the mission. So they turned to Atom. 💬 “Atom made it easy to search and lock in a premium name that fit the next evolution of our business” CashSwipe.com - A brand upgrade that delivered trust & clarity. atom.com/blog/branding-…

While the world is on summer break, we’ve been heads down building. Starting next week, we will be rolling out several major updates.

Everyone is building with AI. But too many forget the only question that matters: Where’s the pain? New article from Darpan on why the best AI products solve something real, and quietly disappear into the solution forbes.com/sites/darpanmu…

No valuation tool is perfect, but hopefully this helps make it easier to get a quick, informed sense of a domain’s retail potential. Also worth checking out dharmesh’s Agent.ai Domain Value tool. It offers additional insights and includes our API as one of

We launched Semantic Search just two weeks ago (atom.com/semantic-search) It’s early, but we’re seeing clear improvements in time on site (5x), bounce rate (2.2x), and conversion rate (3x). We'll keep iterating, but one thing is clear: A more natural, conversational search leads