"Their most important problem is the most important question you should be answering. Anything else is your ego getting in the way."

"Do WITH, not TO by listening, asking questions, and offering to help and you will be more successful in setting expectations, providing feedback, coaching, teaching, advising, etc." @annlatham

If you don’t choose how to use your time, others will choose for you. If you don’t choose what is important, others will choose for you. If you don’t choose what to think or believe, others will choose for you.

"You probably won’t get rich from one book, but you might just get read, understood and selected."

What ideas are you making concrete this week?

"You have a responsibility to lead — at a minimum in your immediate domain, and ultimately at your point of contribution. Don't follow history and look to others to lead. Advance the future by being a leader." Are you avoiding your responsibility? I am!

"When you have filled in your A to B transformations for the overall book idea – for the most important problem your one reader has – it’s time to think of an angle for the book, a value proposition, or in booky words:..."  What's your book title that you're writing?

"If you go ahead and write without testing your outline you might write stuff that you don’t need, go too far off course and end up having to do big course corrections. Don’t waste time or energy. Invest in getting feedback."

"There are massive benefits to writing more books: you can develop your ideas, delve deeper, speak to a different reader, share new ideas, respond to new technologies or techniques etc."

"What is the outcome of your book, for you? If you don’t have an outcome for your book, how will you know if it was successful?"

1) Value: is what they get 2) Price: is what they pay 3) Cost: is what it costs you Great business: 1 > 2 > 3 Most businesses: 2 > 1 > 3 Bad software startups: 3 > 2 > 1 😂

"Prototyping your book is circle 5 in The Asset Path (from Chapter 1) – it’s a vital step, at the heart of the path."

"If you could spend 30 minutes today creating whatever you want, what would you create?" – James Clear

"How do you create more assets to serve your growing audience, keep bringing new people in, and make enough “noise” to break through the cacophony?"

"It’s the context switching from writing to editing from fixing to writing where you waste most of your time and you lose all these lovely brain cycles."

Do you have unused assets sitting on your computer?  "You have a resource exploitation opportunity. Work out what’s the best asset to explore and exploit right now, so you don’t waste your precious time and resources."

"As Adam Smith put it, “It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest.”

"The problem is most hybrid publishers are vanity publishers in posh frocks." Change my mind....

"A writing outline is refined: your thoughts and IP are codified, organised, corralled, ready to be fleshed out."

I’m excited that my interview with Jeff Brown on the #ReadtoLead #Podcast is being released. Jeff and I dive into my new book Stop Writing Books Nobody Reads. readtoleadpodcast.com/468