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Artists should always own their data—1-click export, no exceptions. Owning = your rules. Renting = playing by someone else’s. If you have to ask for permission, you don’t own it. This should be the default for any product serving artists.

Most merch sells at concerts, not online—because fans buy from connection, not convenience. Vault is built on that same principle. The secret sauce? Treating fans like family, not transactions.

Music streaming is the worst superfan product No matter how big a fan you are, you can’t out-stream the algorithm.

The future of music is building in public. - Show fans the process. - Share the demos. - Let them into the story. Connection drives everything—streams, sales, and superfans.

Direct to fan + Genuine connection = The difference between fans who listen and fans who show up. Vault makes sure they show up.

Direct-to-fan is only half the battle—the real magic is in genuine connection. The best marketing tool isn’t SMS or email, it’s the feeling fans have after a concert. Vault captures that energy through content from the vault, fan conversations & first access to tickets.

Direct-to-fan is only half the battle—the real key is building genuine connection. Every day, I become more convinced that this is the foundation of a sustainable artist career—and it’s exactly why we built Vault

My 2c on collectors vs. traders. We started sound.xyz (🎧,🎧) with one goal: helping artists get paid for their music while giving listeners a deeper connection to their favorite artists—without an algorithm in the way. Everything started strong, but we hit a fork in the road: Do we

Following up, thought it be helpful to provide some insight into the journey so far with Vault: Sound started with monetization first—artists sold music, and connections formed in Telegram/X group chats and DMs. But reach was the missing piece. Even though artists “owned”

One thing I’ve learned building over the years: If you have to explain it too much, it’s not simple enough.

Been quiet because we’ve been building. The beginning of something much, much bigger. More soon Vault