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Pages that are optimised for #SEO will also assist your #PPC campaigns, as your site experience will be user-friendly and easy to navigate, boosting that all-important conversion rate. See our full comparison of #PayPerClick and #SearchEngineOptimisation: digitalgearbox.co.uk/insights/ppc-v…

This tool isn’t a key performance indicator for #PayPerClick – you shouldn’t optimise your account towards Quality Score, but it should instead be used to identify areas that require further optimisation. digitalgearbox.co.uk/insights/how-t…

Target ROAS is one of our favourite bid strategies to use, especially for our #eCommerce clients running #GoogleShopping campaigns. Learn more about other automated bidding methods available on #GoogleAds in our expert article: digitalgearbox.co.uk/insights/the-u…

A bit late but a few snaps from our trip to Brighton last week. A fun and informative show as always. Every day's a school day, but it's always better when that school's by the seaside!

Say hello to Audrey Eliza Hopkin, the newest member of our family, who joined us on Sunday evening. Welcome, Audrey 💜