Organizations succeed by executing a strategy quickly rather than creating fixed “campaigns” or endlessly discussing and attempting for perfection. bit.ly/4pxl7tC

Marketers: Let's shift our focus to real organizational goals like revenue rather than just checklist marketing like sales leads or press clips. 🎯 Time to align our efforts! #OrganizationalGoals #BusinessStrategy

Most of the large language models developed by Google, OpenAI, and Meta were trained on information that is already months or years old. The new hybrid search tools like Perplexity mean real-time content gets noticed. AI bit.ly/4pxl7tC

Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words. bit.ly/4mBQPUc

My buddy Joe Pulizzi wrote a goodie that releases today. 23 years ago I escaped the corporate world. I wish I had Joe's advice for how to do so when I needed it.

Website elements like product descriptions, pricing, and other details need to be properly structured and presented so AI agents can find them. bit.ly/4kWTVRE

If you can publish content in the first hours after a story breaks, you have a chance to become the authority that both people and AI tools surface as the most credible and useful resource. bit.ly/4pxl7tC

Wondering how customers find your business online? 🤔 Understanding their search habits and favorite online platforms is key! #SEO #DigitalMarketing 🌐

Unemployment rates are high, but so is the value of a liberal arts education. 💭📚 Embrace the power of critical thinking and questioning! #FutureOfWork #LiberalArtsEducation bit.ly/4oKyhmx

Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them. bit.ly/46dDV9u

It is really tough (but not impossible) to convince someone to change their worldview and therefore the stories they tell themselves. bit.ly/45izl9Z

Considering different publishing models for your book? From traditional to self-publishing to hybrid options, the possibilities are endless. 📚 #Publishing #Authors #TransformativeJourney bit.ly/3Up3yO6

Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company.

If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. bit.ly/4mBQPUc

Looking to build genuine connections with your audience? 🤝 Let's remember the power of human interaction in this digital age. #HumanConnection #Authenticity bit.ly/4e00H76

Marketing and PR are becoming more data-driven every day! 📊 Embrace the power of analytics to make informed decisions and drive success. #DataDriven #MarketingTrends

Gain invaluable feedback by viewing your work through the eyes of a fan. Step into their shoes and see your creation from a new perspective. #FeedbackLoop #DifferentView 👁️ bit.ly/46dDV9u