Prof Ben Voyer (@drbenvoyer) 's Twitter Profile
Prof Ben Voyer

@drbenvoyer

Research Chair Cartier ESCP HEC @ESCP_bs & @LSEnews @Forbes Contributor

ID: 2866526001

linkhttp://www.benvoyer.com calendar_today07-11-2014 23:31:38

979 Tweet

445 Followers

25 Following

ESCP Business School (@escp_bs) 's Twitter Profile Photo

In our podcast series We All Make Mistakes [#WAMM], professor of entrepreneurship and behavioural scientist, Prof Ben Voyer, talks to inspirational leaders who open up about their careers, choices, and what they did and would do differently. 🎧 Listen now: thechoice.escp.eu/podcast/series…

ESCP Knowledge (@escpknowledge) 's Twitter Profile Photo

#Marketing | Profs. Prof Ben Voyer & Hector Gonzalez-Jimenez and their co-authors investigated how a threatening situation like the #COVID19 pandemic influences consumers' evaluation of advertising messages that project authenticity. escp.eu/news/why-consu…

ESCP Business School (@escp_bs) 's Twitter Profile Photo

#Marketing and #Consumption 🛍️ | In the digital age of the "servicization" of products where everything can be marketed as a service, are we headed to a world in which we own nothing? That's the question Prof. Prof Ben Voyer tries to answer on Forbes 👇👇 forbes.com/sites/benjamin…

ESCP Business School (@escp_bs) 's Twitter Profile Photo

Professor Prof Ben Voyer discusses a classic #marketing topic - brand extensions - and its implications for #LuxuryBrands. 🔹What does it mean in terms of brand identity? 🔹How many territories can a brand successfully claim? forbes.com/sites/benjamin…

ESCP Business School (@escp_bs) 's Twitter Profile Photo

"For 3 years, the GenZ observatory of the Cartier ESCP HEC Paris Business School Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President & CEO

"For 3 years, the GenZ observatory of the <a href="/Cartier/">Cartier</a> ESCP <a href="/HECParis/">HEC Paris Business School</a> Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President &amp; CEO