
Prof Ben Voyer
@drbenvoyer
Research Chair Cartier ESCP HEC @ESCP_bs & @LSEnews @Forbes Contributor
ID: 2866526001
http://www.benvoyer.com 07-11-2014 23:31:38
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445 Followers
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Thrilled to join such en enriching dialogue with Cyrille Vigneron Cartier , Anne Laure Sellier and student communities from HEC Paris Business School and ESCP Business School

A real honour to contribute to World Economic Forum #knowledge

In our podcast series We All Make Mistakes [#WAMM], professor of entrepreneurship and behavioural scientist, Prof Ben Voyer, talks to inspirational leaders who open up about their careers, choices, and what they did and would do differently. 🎧 Listen now: thechoice.escp.eu/podcast/series…


#Marketing | Profs. Prof Ben Voyer & Hector Gonzalez-Jimenez and their co-authors investigated how a threatening situation like the #COVID19 pandemic influences consumers' evaluation of advertising messages that project authenticity. escp.eu/news/why-consu…



Thanks for sharing ESCP Business School and we are working on a course based on these principles #LearningFromMistakes




Professor Prof Ben Voyer discusses a classic #marketing topic - brand extensions - and its implications for #LuxuryBrands. 🔹What does it mean in terms of brand identity? 🔹How many territories can a brand successfully claim? forbes.com/sites/benjamin…

"For 3 years, the GenZ observatory of the Cartier ESCP HEC Paris Business School Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President & CEO

