New innovations in measurement - let’s talk about how using data and the right measurement metrics can optimize a campaign for success with Field Gartnwaite (IRIS.TV), Scott Grunther (EDO, Inc.), Philip Inghelbrect (Tatari), and Denise Colella (Adobe) at #BeetRetreatLA

Have you seen #BlackPanther: Wakanda Forever co-branded TV spots with Lexus, McDonald's, Target & Mastercard? EDO's data showcases how promotional collaborations w/latest Black Panther film generated immediate consumer response during TV ad airings. hubs.la/Q01sDbbm0

" $NFLX has always dragged this industry forward, and now it's in advertising. This industry has always been supported by subscription and advertising," says Kevin Krim. "The economics of how to drive average revenue per user with advertising is going to be very compelling."

New case studies from EDO, Inc. showing how innovation in video measurement can help drive and prove campaign KPIs. Download below.

From David Bowie to #datascience: Edward Norton shares how his passion for creative and innovation led to founding EDO. Check out the candid conversation in the Learning from Leaders podcast. blog.edo.com/blog/edward-no…

Marketers need a more readily available way to measure Share of Market (SoM). In this new whitepaper published by EDO, Inc., you’ll learn why Share is Search (SoS) is a predictive proxy for SoM and why it should be a key metric in all brand marketer's tool belts. #MarketShare

EDO names theatrical marketing veteran Steve Siskind to GM Analytics post EDO, Inc. bit.ly/3YhMQAZ

Learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. Join #4AsDecisions Kevin Krim EDO, Inc., @KendraEClark The Drum, Michael Beach Cross Screen Media. decisions.aaaa.org

Disney Advertising/EDO strike measurement deal for engagement, outcome metrics as agencies increasingly adopt clean-room technology Disney Advertising Disney+ EDO, Inc. bit.ly/3XCm5q3

Kevin Krim, president & CEO of EDO, Inc., shares details about his company's expanded agreement with Disney Advertising to provide more measurement tools for streaming advertisers, including performance metrics: beet.tv/2023/01/disney… #audienceinsights Kevin Krim Rob Williams 🗽

Great session with Kevin Krim EDO, Inc. Jason DIRECTV & JC 4A's on how streaming TV growth, addressability outcome measurement & automated, cross-channel buying platforms change the market, as soon as this Upfront

The Super Bowl had some great plays, but also some great commercials. Andrew Ross Sorkin, Joe Kernen, Becky Quick and Kevin Krim, CEO of EDO, Inc., discuss the best and worst ads of the #SuperBowl.

Great #SuperBowl ad metrics from EDO, Inc. … Flash movie trailer had most engagement … the Jesus ad & Walt Disney’s celebration in the top 3 #Sports #Business #NFL

'The Flash' scores top spot as Super Bowl ad-engagement winner EDO, Inc. bit.ly/3XE6vtm

In ep.429 of #AIinAction, Peter Foley, Head of #DataScience at EDO, Inc. discusses the work they do within #TVadvertising, the role of #AI and Data Science in their services, upcoming projects and why EDO is a great place to work 🎧Listen now 👇👇👇 bit.ly/42hvOoq

March Madness TV commercials post dramatically higher online engagement EDO, Inc. mediapost.com/publications/a…

FINDING THE CUSTOMER | In addition to the industry’s legacy measurement company, Nielsen, we spoke with the main players making a name for themselves, including VideoAmp, Comscore, iSpot, Samba TV, EDO, Inc. and 605 | An iSpot Company. adweek.it/43s3eBd

Upfront data moves: Warner Bros. Discovery Warner Bros. Discovery Ad Sales adds new measurement partners: Pilotly EDO, Inc. LoopMe 605 | An iSpot Company DISQO Warner Bros. Discovery Warner Bros. Discovery mediapost.com/publications/a…

As #Netflix disclosed its plan with ads has reached 5M monthly active users, vendor EDO, Inc. struck a pact to measure advertising outcomes using predictive behavioral data. #advertising #streaming fiercevideo.com/advertising/ed…

"What we know about advertising on TV is that live works. Live sports, live news, they are the king of the hill," says @EDO_data CEO Kevin Krim. "At the top of that hill is the NFL. It couldn't be back at a more important moment for TV than right now."