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.OpenView surveyed 350+ SaaS leaders to gain a deeper understanding of how companies are leveraging PLG strategies + where there is room for opportunities in the market. See the results here: openview.vc/plg-maturity #productledgrowth

Voting for OpenView's #PLGMadness competition is live! Get insights from top PLG companies like Trello by Atlassian, Typeform, Gainsight, Appcues, Notarize, Calendly, Pluralsight & Brianne Kimmel. Get involved! 🏀openview.vc/2EPOZvN

What's the role of the sales team in a PLG company? OpenView’s Blake Bartlett sat down w/ Wistia’s Co-founder & CEO, Chris Savage, to discuss how the business leverages its sales team in the buyer’s journey. Listen here: openview.vc/2JaopTs

What makes for a meaningful onboarding experience? Appcues' Jonathan Kim explains why it’s all about personalization and humanization on OpenView’s latest #OVBUILD podcast episode. Listen here: openview.vc/2YLXFfL

On OpenView’s latest #OVBUILD episode, former VP of Global Marketing at Slack, Kelly Watkins, explains the role of marketing in a PLG company, how brand can make a big impact and much more. Listen here: openview.vc/2Z1mdBv

On this episode of OpenView's #OVBUILD, Kyle Poyar chatted with logikcull's Andy Wilson. Listen to learn about disrupting your pricing model, experimentation & how they went from 5-10 new customers a month to 5-10 a day: openview.vc/2W1rGus

How did the @Hired_HQ team know their switch from pay as you go to subscription would be a success? Find out the latest episode of OpenView's #OVBUILD with John Kelly: openview.vc/2Lqn0HE

On this episode of OpenView's #OVBUILD, Kyle Poyar caught up with the brains behind Pluralsight's pricing overhaul, Lindsay Bayuk & Porntepp Ungvichian. Find out what really went on behind the scenes to make it happen: openview.vc/2xITgxG

We're seeing more willingness to change pricing than ever before. On this episode of OpenView's #OVBUILD, Kyle Poyar and I chatted about common pricing mistakes & what made us PLG converts: openview.vc/2XTKtnp

Where are you on your #ProductLedGrowth journey? OpenView created a tool to help you quickly assess your PLG maturity & provide real-time feedback on your answers. Check it out – it only takes a few mins to complete! openview.vc/2lXefdH

Today, there are 21 large public companies with a PLG model, including all the top IPOs this year. These companies have a combined market cap of $208B and are performing better post-IPO, too. #expansionbenchmarks19 openview.vc/saas-benchmarks via OpenView

This episode of OpenView's #OVBUILD is all about the #expansionbenchmarks19 report! OV's Sean Fanning and Kyle Poyar chat with NetSuite's Tom Kelly about their favorite findings and advice for founders: openview.vc/2mfLeKe

It used to be hard to find metrics for your exact peer set...until now. OpenView took the data from the #expansionbenchmarks19 report and made a tool to help you compare across the metrics that matter most. Check it out! openview.vc/dataexplorer

This episode of OpenView's #OVBUILD features Deputy's @deputyashik. Find out how #ProductLedGrowth helped them expand into more than 100 countries and the best advice he ever received thanks to George Roberts: openview.vc/2LZJPBV

🗓It's the end of a decade and the beginning of an era. Learn how The End User Era will change software in 2020 from OpenView: openview.vc/build-end-user… #TheEndUserEra

BUILD is back! 🎧 OpenView’s Ariel Winton-Jones sat down with HubSpot’s SVP of Product, Christopher ODonnell, to discuss their shift from marketing and sales-led growth to PLG. Listen to the episode here: openview.vc/podcast-chris-… x.com/OpenViewVentur…

Managing a platform has been one of the most formative product experiences in my life. Platform strategy is really nuanced, and lives in constant tension, both inside and outside of a company. Did a podcast with OpenView's Ariel Winton where we cover some of those topics 👂🔊👇

"In regards to mental health...it's a marathon, not a sprint." Co-Founders Robert Wahbe and Oliver Sharp from Highspot discuss mental health tips for leaders during this difficult time on the OpenView podcast series Building to Last 👉bit.ly/BuildingToLast

. Jay Simons shares the story behind Atlassian's truly epic revenue engine and how they use pricing as a competitive advantage. Learn more on the latest episode of OpenView BUILD #SaaS podcast. Listen here 👉 bit.ly/OVBUILD

The 4th annual Expansion #SaaS Benchmarks survey results are in 🎉 This year we revisited topics such as: 🙂 Founder attitudes 📈 The adoption of #productledgrowth 👩🏾‍ Progress on executive diversity ☕️ How founders really feel about their VCs 👇👇👇 saasbenchmarks.com