Emmy Liederman (@emmyliederman) 's Twitter Profile
Emmy Liederman

@emmyliederman

creator marketing news @hashtagpaid // former reporter @adweek she/her [email protected]

ID: 2343799773

linkhttp://emmyliederman.com calendar_today14-02-2014 21:05:24

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2,2K Followers

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I spoke with @Leahtommi on why brands should swap sustainability guilt-tripping for solutions-based messaging that is anchored in climate optimism ♻️🍃 adweek.com/brand-marketin…

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The campaign was motivated by homelessness reaching the highest levels since the Great Depression, but to get people to actually pause during their morning commutes, Bombas wanted to offer a narrative that turns distant concern into urgent empathy. adweek.com/creativity/thi…

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While brand leaders have been conditioned to view an influencer marketing strategy as a business imperative, younger generations are reconsidering social media usage and working to develop more individualized preferences beyond affiliate recommendations🛍️ adweek.com/brand-marketin…

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In this session,Snapchat's Rajni Lucienne Jacques and creator, Alyssa McKay as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW adweek.it/SMW

In this session,<a href="/Snapchat/">Snapchat</a>'s <a href="/Rajni_Jacques/">Rajni Lucienne Jacques</a> and creator, <a href="/alyssamckayfr/">Alyssa McKay</a> as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW adweek.it/SMW
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Trina Roffino of TMA has always rejected the notion that life unfolds in neatly-packaged pieces. But after losing her husband unexpectedly in 2018, mobilizing that mantra became even more pressing. adweek.com/agencies/trina…

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When leaders treat coming out as an isolated and inconsequential request for tolerance, they ignore the ongoing realities of being queer at work, an existence that can come with both discomfort and personal power. adweek.com/agencies/lgbtq…

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I spoke to six former students and five instructors at Chicago Chicago Portfolio, who allege that executive director Jeff Epstein has been dodging refund inquiries and tax form requests since January, when the winter quarter was set to start. adweek.com/?p=1547179

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Conditional audience relationships and isolating work flows can compromise creator mental health—something that brands and agencies must prioritize if they care about the industry’s sustainability. adweek.com/creativity/cre…

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While marketers often consider community building an effort within their own consumer base, Aerie wants to challenge that method by creating a shared experience that promotes other brands🛒🍃 adweek.com/brand-marketin…

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I'm looking to chat with junior advertising creatives on claiming credit and building a personal brand when agency politics fail to encourage talent visibility. I'm happy to chat on background. DM or email me!

Emmy Liederman (@emmyliederman) 's Twitter Profile Photo

While some agencies fear that recognizing the efforts of junior talent on a campaign could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty. adweek.com/agencies/the-m…

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🎙️ Adweek Podcast Network | In the latest episode, hosts@luzcorona_ and Emmy Liederman are joined by Utendahl Creative's Madison Utendahl who shares her personal experience with mental and physical burnout in the advertising world. adweek.it/3PgEs0Q

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When marketers look for a common thread between diverse Hispanic and Latinx communities, they can perpetuate generic and sometimes offensive narratives that fail to drive meaningful conversation. adweek.com/brand-marketin…

Emmy Liederman (@emmyliederman) 's Twitter Profile Photo

The creator economy comes with unavoidable friction over labels—specifically, who is a creator, who is an influencer and whether that distinction actually matters. Are these title options helpful career indicators or a subtle ranking of skillsets? adweek.com/creativity/why…

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Social platforms are premium hubs for mindlessness and brain rot, but students are now also using TikTok to finish their homework and apply to college. Here's how schools are taking note📓: hashtagpaid.com/banknotes/when…