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Every interaction matters. 70% of customers leave after just 1–2 bad experiences. And the pressure on customer care teams is growing. 📊 See what today’s consumers expect from social customer service, and how brands can deliver in our latest report: Inside social customer care

Social proof = value at every stage of the customer journey. From that first UGC tag to a shoppable link in bio, the right content doesn’t just look good — it drives action. Here’s how smart brands are using social proof to guide the path from awareness → advocacy 👇 📥 Dive

Does your social media team know how to sound, what to post, and how to engage? A social media style guide takes the guesswork out so you stay consistent across channels, profiles, and team members. ✅ Define your brand voice ✅ Set visual and tone guidelines ✅ Align how your

It's Pride Month 🌈 and Emplifi is proud to recognize LGBTQ+ excellence in our industry. We're celebrating the voices shaping #Marketing by highlighting 15 incredible LGBTQ+ marketers to follow. From bold brand leaders to creative change-makers, these professionals are pushing

Social is your new support desk. Customer care happens now, publicly and in real-time. Where do different generations go for support? Gen Z → Instagram & Snapchat Boomers → Facebook Serve smarter and respond faster with our latest report: Inside customer care today.

Higher education marketers: Ready to up your social game? Join our webinar! We’re sitting down with the University of Waterloo (University of Waterloo) to talk about how their small but mighty team scaled their social media presence across campuses, platforms, and departments without

Want lower ad costs and higher ROI? Facebook Reels are quietly a dominant content type, and the data proves it. 🔥 Facebook Reels deliver the lowest CPM, according to our benchmarks 📊 Reels drive 2.7% engagement (compared to TikTok’s 1.7%) 💡 Pro tip: Use Facebook for ad

Is your team delivering on customer care expectations? 70% of consumers will stop buying from a brand after just two poor service experiences. Don't let your customers down. Grab our latest report to see how leading customer care teams are meeting modern demand, and what your

Airlines understand better than most the importance of providing rapid customer response. According to Emplifi data, the response time to customer questions for airlines on Instagram is up 14% over last year. We analyzed 38 airline brands and found major shifts in how travelers

Pitch season never ends. Make sure your marketing agency is armed with more than just big ideas for your clients. Join us to learn how agencies like yours can use social media data and insights to develop their strategy and win the pitch. 🔗 Save your seat:

Who’s crushing it on campus with social media? We analyzed the numbers to see which universities are leading the pack in total likes and followers. The leader? #RollTide Want to level up your school’s social presence? It might be time to earn a spot on the list. 👇 🐘 Alabama

University social teams, this one’s for you. Join us on July 16 for a live session with Dan Ackerman, the Social Media Manager from University of Waterloo and Paul Dupont, Sr. Customer Success Manager from Emplifi. Here's what you'll learn: 👍 Increased reach and engagement

Social media is where loyalty is won or lost. 1 in 3 consumers expect a response within an hour. 1–2 bad experiences? They’re gone. Don't let social care be an afterthought. Discover the insights you need to turn support into loyalty with our report: Inside customer care

Is it time to rethink your Twitter/X strategy? Brands are seeing shrinking reach, paused ad spend, and shifting ROI. Still worth the investment, or time to pivot? 📊 Get the full picture in our latest Social Media Benchmarks Report. 👉 bit.ly/4nKW19x

How does UFC stay undefeated on social? From real-time social publishing to faster cross-channel execution, UFC’s team is a masterclass in turning digital strategy into fan loyalty. With over 300 million+ followers, 26 billion video views, and a spot among the top 5 U.S.

📊 Curious what’s making brands stand out on social in 2025? Join us on July 23 to uncover data-backed insights from over 200,000 brand accounts. With Emplifi Social Media Manager Michelle Wong and industry expert Imi de Daranyi, you’ll learn: 👍 Which content formats are

Turn fan love into ROI. Join Emplifi for a live session on how top sports brands are using social listening to track trends, engage fans, and drive real results. 📊 Real data. Real stories. Real-time impact. 📅 Tuesday, July 29 🕘 2 PM BST / 3 PM CEST Save your spot →

Think you're crushing it on social? Let’s find out. We analyzed data from over 200,000 brand accounts to uncover what’s actually working in 2025. Join Michelle Wong, Social Media Manager at Emplifi, and Imi de Daranyi, founder of DD Consulting, for a fast-paced session where

Social media is the new stadium. Are you listening to your fans, or just watching from the sidelines? Join Emplifi on Tuesday, July 29 at 2 PM BST / 3 PM CEST to see how leading sports brands are using social listening to build loyalty and win big with sponsors. 🎧 Save your

AI is changing the rules of social media and customer care, but are brands keeping up? We surveyed nearly 900 consumers to uncover how they really feel about AI-powered experiences on social. Get the full report to discover: ✅ Industry + generational insights ✅ What builds