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NEW: Second-division champions Leeds United is back in the Premier League. The promotion marks the first time its owners San Francisco 49ers will be at the helm during a return to the top flight division. sportico.com/leagues/soccer…

For the second year in a row, Shai Gilgeous-Alexander will miss the Met Gala because he has a playoff game. Fair trade-off! This story with Eric Jackson from the regular season touches on his fashion passion 📝 sportico.com/personalities/…

Skechers $9.4B Sale Boosts Valuation to Warriors Level sportico.com/business/comme…

What the helly, Burton? The Indiana Pacers have leaned into Rob49’s viral song that mentions their star point guard. My latest for Sportico is on the organic music culture collaboration: sportico.com/leagues/basket…

The home of the Philadelphia 76ers is getting a new name: Xfinity Mobile Arena Banking is still the most common category for NBA naming rights sponsors

.Eric Jackson takes the 🎤 to moderate a conversation with Xavier A. Gutierrez of ImpactX Sports Group and Jason Wright of Ariel Investments.

Pivotal WNBA Labor Negotiations Loom as Season Set to Begin sportico.com/leagues/basket…

SCOOP: The Connecticut Sun are for sale. The team, which we valued at $80M last year, plays in the WNBA's smallest market, have lagged in investment, and could definitely relocate. Allen & Co. handling process. More w/ Kurt Badenhausen 👇 sportico.com/business/team-…

Mark Cuban to Serve as General Partner in New $750M Sports Fund sportico.com/business/sport…

🤯NEWS: With Coach K (finally) off Duke University's payroll, the school's highest-paid employee in FY24 didn't coach basketball or even work in athletics–a rarity not only for the private ACC school but any FBS university. Story for Sportico 👇 sportico.com/leagues/colleg…

There are 28 WNBA players who have more Instagram followers than the teams they play for

Flag football: Injury concerns and scheduling conflicts are there but the upside is exposure on the global stage. My latest is on NFL players participating in the Summer Olympics in 2028. sportico.com/leagues/footba…

Spent some time speaking with business owners and operators near MSG about the NEW YORK KNICKS playoff run. They said it couldn’t have come at a better time. “Business has been horrible, but because of the Knicks, we do well.” sportico.com/leagues/basket…

The LA28/Team USA sales JV has a $2.5 billion target for the 2028 Summer Olympics. How far along are they? Casey Wasserman told Eric Jackson they're over $1.5B and hoping to hit $2B by years end. More at Sportico 👇 sportico.com/leagues/olympi…

The trademark story of "Tush Push" has many unexpected twists and turns, and you'll be surprised to read that it's not the Eagles or the NFL that are winning. Daniel Libit and I explain for Sportico: sportico.com/leagues/footba….

Haliburton, Clark Push Parent Company to New Financial Heights sportico.com/leagues/basket…

Great look at an important role in college athletics that can be under appreciated by ⁦Daniel Libit⁩: Faculty Athletics Reps Cling to Waning College Sports Influence sportico.com/leagues/colleg…

A revamped and equitable salary system is top of mind for WNBA players in CBA negotiations. But they also want improved family planning services and childcare benefits as more mothers trickle into the league. sportico.com/leagues/basket…