The Ethan Smith podcast episode is breaking records. "Most shared" on Spotify, passed Shreyas Doshi on YouTube and creeping up on Marty Cagan. Only 5 days in 😮

Last week I sat down with Ethan Smith from @GraphiteGrowth to learn what it takes to win at SEO. Graphite has helped companies like MasterClass, Thumbtack, Robinhood, Netflix, and Honey develop their SEO strategies. Here are the 5 most important things to know about SEO:

0/ Keep reading for highlights, but I also recommend watching the full interview with Ethan Smith—you won't regret it youtube.com/watch?v=mOY159…

Here's a great summary of the key points in the podcast I did with Lenny Rachitsky that Vladimir Oane put together using his excellent tool Deepstash deepstash.com/article/155393…

Perfect timing for your Lenny Rachitsky episode Peter Kazanjy. We’re starting to build our first sales team at Graphite and your wisdom is great! I recommend to any company building their first sales team. Listening at the beach in Playa Del Carmen 😎🏖️ youtu.be/cZd5234Eem0

My favorite lessons from the top 10 most popular episodes of the year. Featuring April Dunford crystal widjaja Julie Zhuo Shishir Kristen Berman elena verna Ethan Smith Shreyas Doshi Marty Cagan Matt Mochary youtube.com/watch?v=f4cskA…

It feels very meta to be on an SEO top 10 list by creating top 10 lists for SEO, but excited to be in this top 10 SEOs list with Bernard Huang Eli Schwartz Aleyda Solis 🕊️ Barry Schwartz! bit.ly/3XZCC7i

The gov’t has about 48 hours to fix a-soon-to-be-irreversible mistake. By allowing Best crypto exchange to fail without protecting all depositors, the world has woken up to what an uninsured deposit is — an unsecured illiquid claim on a failed bank. Absent J.P. Morgan @citi or

Leave it to the politician who actually knows how businesses run to speak sense.

We aren’t asking for a bank bailout, we are asking depositors to be made 100% whole. Big difference.

Masterclass has built a $2.5B business on the back of one SEO tactic. They use the power of "second-order questions" to drive free traffic to their site. Here is how they do it 🧵

Background Google launched a preview of their Search With Generative AI. More here: bit.ly/3I6DEsr Key Take Away I expect some traffic to move from organic results towards an AI-generated answer (much like answer box already does), but I expect SEO traffic overall to

AI means businesses need to learn a whole new category of SEO. Optimizing for LLMs. Here's how you do it ... Ethan Smith appeared on the podcast and discussed his thoughts on optimizing for large language models, like ChatGPT. He talked about two things, which I found