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Can beauty brands encourage less consumption while selling stuff? 🤔 Brianne West and 16 other indie beauty entrepreneurs, execs and experts weigh in with @BeautyIndependent ! Interesting read this way 👉 bit.ly/3Sq6BTF

Reviews make such a huge difference. So far, we’ve received over 40,500 reviews on our website alone with an average score of 4.6/5 🌟 Thank you for all your support! 💚 Here are a few that were too good we had to share them 🥰

Happy International Dog Day! 🐶⁠ What's the naughtiest thing your little floofsters have done? 😆 Share them with us, we have ten pet shampoo and conditioner packs to give away.⁠ P.S. Meet some one Team Ethique's own furry friends 💚⁠⁠ #InternationalDogDay

When a journalist says "This is my favourite shampoo bar and conditioner - and I've tried them all", you know it's good. Lucky for us, this is exactly what journalist Jinnie Lee from Refinery29 said, after trying our Heali Kiwi and The Guardian bars 🎉r29.co/3R7MIj0

Te Wiki Tiaki Ao Tūroa (Conservation Week) is officially here in Aotearoa New Zealand! For more info on how you can get involved with local conservation projects, head to the Department of Conservation website: bit.ly/3QXnLap 🌏 #conservationweek

We are absolutely thrilled to be recognised as a finalist in this year’s New Zealand International Business Awards 🎉 Ethique is up for two awards; Best Large Business AND Excellence in Sustainability! 🥳 Congratulations to all the other finalists bit.ly/3CPHEMb👏 #NZIBA

Kia pai Te Wiki O Te Reo Māori! We’d love to hear, what are your favourite ways to be tiakina te taiao?💭

What works wonders on your hair, saves three plastic bottles from landfill and lasts over 80 washes? A hopi makawe (shampoo bar), of course! 🧼 #tereomāori

What do you own too many of and always seem to forget when you’re at the supermarket? 🙈🛍 #TeReoMāori #tewikiotereoMāori

Ethique is actually pronounced “Eh-teek” and it’s French for ‘ethical’. But, how do you say ‘ethical’ in te reo Māori? 🤔 #tewikiotereomāori

Happy Paraire (Friday)! Looking forward to a little coffee or foodie treat this weekend? Our fifth and final kupu is for you ☕️🌮 #tewikiotereomāori

We are incredibly honoured to announce that our plastic-free and home-compostable lipsticks have won the Good Design Australia Award Best in Class! 🎉 Congratulations to all the other finalists 👉 bit.ly/3xFCgIl👏

Happy 10th Birthday to us! To celebrate, Brianne West took to our lab in Ōtautahi Christchurch to create this giant birthday cake, made entirely out of shampoo 🤯and share 10 of the best lessons she has learnt in 10 years in business 🔗 bit.ly/3E651ls 🌏

Did you know that Ethique was once called Sorbet? In celebration of our 10th birthday, we're paying homage to our roots (pun intended) with a NEW deliciously fruity shampoo bar, Sorbet 🎉 Available now on ethique.com. We can't wait to hear what you think of Sorbet 💖

Tis’ the season! Our Holiday Gift Pack Collection is officially here 🎁 Sleigh gifting this year with our festive feel-good Gift Packs, now available at bit.ly/3DAziYI 🎄 #giveupthebottle

We’re thrilled to announce that Ethique has won the @GLAMOUR Beauty Power List Award this year for Affordable Beauty, Plastic-Free Brand 🎉 Congratulations to all the other finalists and award winners 👉 bit.ly/3zjt9xM 👏

We are honoured to announce that we've won the NZTE Best in Sustainability Award at the New Zealand International Business Awards 🌏 A huge congratulations to all the other finalists and award winners 👉 bit.ly/3CPHEMb 👏 #raisingthebar

What a win 🎉 We are delighted to announce that we have been awarded Best Haircare in the Nourish Australia Vegan Awards. Thank you for voting! 🧼 Congratulations to all the other finalists and award winners: bit.ly/3WSDZ7R 👏 #raisingthebar

You’ve helped us to plant a whopping 500,257 trees or mangroves with @Ecologi since Earth Day (April 22) 2020! 🎉 Check out our forest here: ecologi.com/ethique 🌳