early references for the “FRANK” project was important to expose how the best design comes from / is stolen from Japan but also figure out which ones would get people talking

(it worked btw)

early references for the “FRANK” project PROVOKE (DAIDO MORIYAMA)

early references for the “FRANK” project POPEYE (YOSHIHISA KINAMERI)

early references for the “FRANK” project CREATION (YUSAKU KAMEKURA)

early references for the “FRANK” project BJÖRK (ME COMPANY)

early references for the “FRANK” project IDEA MAGAZINE (HIROSHI OHCHI)

early references for the “FRANK” project KORAKUEN (NEVILLE BRODY)

early references for the “FRANK” project BLADE RUNNER (TOM SOUTHWELL)

early references for the “FRANK” project FRUITS MAGAZINE (SHOICHI AOKI)

early references for the “FRANK” project JAZZ FESTIVAL (TAKENOBU IGARASHI)

early references for the “FRANK” project WIPEOUT (THE DESIGNERS REPUBLIC)

The Wizard of Oz (1982) Directed by Fumihiko Takayama

Tuesday 21st January 2025 First draft of what came to be the final “FRANK” lockup

final “FRANK” logotype we designed from scratch

one of the first ideas we had for the “FRANK” rollout was to pretend we worked at a print shop and leak the tees ❤️ the reddit mods deleted the post ❤️

the creation of the Francis Wuppermann ig account, 4th May 2025

i have about 500 versions of this pic from when we were tryna figure out which one looks like a fan took it the most

projection tests for “FRANK” in Shibuya. the projection image is 100% what got distributed the most so lowkey was the turning point that made it all believable

our “FRANK” project got covered in: Dazed Magazine Outlander Magazine Hypebeast Japan Hypebeast Korea Clash Magazine Culted Wonderland Pop Crave Newsweek + more all from an instagram account