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In the latest edition of Designer Vision, @Barton Perreira’s cofounder + designer offers insight into the future of the brand and the changing landscape of luxury eyewear: eyecarebusiness.com/issues/2025/ma…

.Costa Sunglasses has introduced two new lifestyle frames from EssilorLuxottica, Los Alijos and Corrientes, designed for those who live in and around the water. Learn more: eyecarebusiness.com/ebnewproducts/…

.CARRERA has launched "Four Cities. One Bold Vision," a traveling public art initiative set to take place in Sacramento, Dallas, Toronto, and Miami. See shots of the first installment in Downtown Commons by Michelle Ruby ⬇️ and learn more here: tinyurl.com/3z298w5n

#Yalea has renewed its partnership for a 4th consecutive year with humanitarian organization #WomenforWomenInternational. The #DeRigo #eyewear brand is backing a new project for Afghan adolescent girls through the Stronger Women, Stronger Nations program: tinyurl.com/56w9mnx9

EB + GPN Technologies offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores contact lens adoption in myopic children: eyecarebusiness.com/issues/2025/ju…

Celeb style spotlight 🕶At World Film Festival in Cannes, #Severance actor #TramellTillman donned the Paul Smith Gibson style from Marchon Eyewear, lightweight acetate #sunglasses featuring a classic silhouette with stripe-pin detail on the temples.

In our video of the week at eyecarebuisness.com, #ECPs part of the #Myopia Collective share how proactive #myopiamanagement is transforming young lives—and how the collective aims to lead lasting change for the profession + the patients it serves. AOAConnect CooperVision

Branding isn’t just logos and marketing materials; it’s the entirety of how your patients perceive your #eyecare practice. In the latest Back to Basics column, #OpticianAboutTown Sheena Taff shares tips for achieving branding success for your business: eyecarebusiness.com/issues/2025/ju…

In response to California’s recent wildfires, OneSight EssilorLuxottica Foundation hosted a five-day vision clinic in Los Angeles to provide free #eyeexams and prescription glasses to address untreated vision issues among students impacted by the disaster: tinyurl.com/mr3zmn44 Oliver Peoples

.VSP Vision Care recently surpassed the milestone of providing more than $1 million in student debt relief through its Student Loan Repayment Program, designed to ease financial burdens for ECPs while improving access to #eyecare in underserved communities: tinyurl.com/uwmvhv7m

Getting patients of any age to properly wear and care for #contactlenses can be a big challenge. It is especially difficult when dealing with pediatric patients. Here, a checklist for getting children to be contact lens compliant: eyecarebusiness.com/issues/2025/ju…

Boston Boston Celtics star + Coach global ambassador Jayson Tatum brought some courtside style to last month’s game against the NEW YORK KNICKS, sporting #Coach's retro-inspired #optical style HC6252U from EssilorLuxottica 🕶

#Raen debuts Kwela, the latest frame in its Zafrique Ensemble Collection, blending late ’90s style cues with contemporary Afrofuturist influences. Learn more: eyecarebusiness.com/ebnewproducts/…

Two professionals well-versed in #artificialintelligence provide insights into how AI is shifting from a hidden helper to an everyday essential: lnkd.in/efsKDFsg IntelePeer

.EtniaBarcelona kicked off summer with an exclusive event at the Beverly Hills Hotel, unveiling the Mediterranean-inspired Ibiza Vol. 5 capsule collection under the theme “Iconic #Frames for Hollywood Icons.” Check out our favorite shots from the event 🕶

In the latest #Merchandising Masterclass, a trend consultant pinpoints consumer sentiments + identities, providing insight into how #eyecare professionals can future-proof their businesses to meet the evolving priorities of 2026 consumers: eyecarebusiness.com/.../merchandis…

ICYMI: Official Maui Jim has reopened its flagship store + announced a second retail location on Maui. Part of the Kering portfolio, #MauiJim also made a donation to the #MauiStrongFund to support ongoing recovery efforts following the 2023 wildfires in Lahaina.

ICYMI: Kering partners with Google to develop #AI-powered #smartglasses using Android XR technology. The collaboration aims to create smart #eyewear that offers intuitive interaction + contextual awareness while maintaining high-end style + wearability.

.Vision Expo will transition to a single annual event starting in March 2026, beginning in Orlando, FL. The new unified #optical trade show will rotate annually through major U.S. cities—Las Vegas in 2027 and New York City in 2028. Read on: eyecarebusiness.com/news/2025/visi…

.GUNNAR Optiks introduces three new styles to its Kista Collection, expanding the line of women’s #eyewear designed for digital screen use. Inspired by Nordic design, the collection blends contemporary aesthetics with functional eye protection: eyecarebusiness.com/ebnewproducts/…