🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

🚨 Big news for retailers! The first-ever Pergo Flooring U.S. Event is here—and it’s a chance to drive more revenue and foot traffic this summer. Featuring consumer rebates, special financing and ready-to-use marketing kits. 📥 Get full promo details, assets and more: bit.ly/3ZWUJy8

📉 2024 was a year of downward trends—especially in housing. 💲Between inflation, labor shortages, high mortgage and interest rates, the drag on the U.S. housing market is impacting all flooring categories. 📍Stay in the know 👉🏻 bit.ly/46n5Zrr

🏅A pair of high-school seniors and a distinguished commercial installer were recognized with Francis J.P. McHale Scholarship Awards. 🎉 Marking its 40th anniversary, the scholarship program has awarded $1.4 million in scholarships. 👉🏼 Learn more: bit.ly/3TmgAeF

🐢🏥 To celebrate sea turtle nesting season, Mohawk Flooring installed its eco-friendly SolidTech R flooring at the Georgia Sea Turtle Center. 💬 “It’s more than flooring—it’s action,” said Erica Breazeale, VP of marketing, resilient. bit.ly/4np153v

📚 Knowledge is Power — and the WFCA is putting it in your hands. Check out this video series designed to empower flooring professionals with tools, tips and training to grow their business and raise industry standards. 📲 Start your journey: bit.ly/3I6bktf

🧶📉 Carpet in 2024: Down but not out! 💵 Sales: -4.1% 👀 Volume: -4.2% 📊 Still 43.8% of all flooring by square footage! Carpet may be finding its equilibrium—and when housing rebounds, soft surface could rise along with it. Get the full story 👉🏻 bit.ly/4lGrDeV

♻️ Green news! ♻️ Made with 75% recycled content, Universal Thrive Type 6,6 fiber is officially the standard across Mannington Commercial carpet platforms. This continues to lower the mill's carbon footprint. 💥 🌳 👉🏼 Stay in the know: bit.ly/3G6AEif

🔔 Following up on the Summons filed earlier this year, the Coalition for Fair Trade in Ceramic Tile officially filed a legal complaint with the U.S. Court of International Trade for its threat of tariffs on Indian tile. 👉🏼 Get the full story here: bit.ly/4nval5T

💥 With over 30 years of experience in flooring installation, Scott Bohaker has been named executive director of the NAFCT. Expanding on the company's mission, his various experiences will bring a well-rounded mindset. 👉🏼 Learn more here: bit.ly/44IOctv

⏬ While the resilient category may have been down slightly in both dollar sales and volume—2.3% and 0.5%, respectively—commercial segments like healthcare and education helped keep the resilient category ahead of the curve. Get the full story 👉🏼 bit.ly/4lEOY0e

🇺🇸 Daltile has served the market as one of the largest domestic manufacturers of tile products for nearly eight decades. With both performance and aesthetics at the forefront, Daltile boasts a wide range of Made in the USA products. 📍 Learn more here: bit.ly/3TXKO7X

⚙️ With 15 interactives trainings across 11 states for July, the NTCA is back on the road. In states like Ohio, Florida, Georgia and more, there are plenty of opportunities for installers nationwide. 👉🏼 Find a training session near you: bit.ly/4kvPCMP

🪵 Hardwood took a hard hit for 2024, mostly from competition from look-alike products such as LVT and laminate. 🔻 Down 9% in dollar sales 🔻 Volume fell 10.7% 🔺 However, the high-end sector held up despite challenges Get the full story 👉🏼 bit.ly/3IjIe9L

📚 Knowledge is Power — and WFCA puts it in your hands. Check out the latest video with Tom Jennings on dealing with today's customer—we can't change their minds, but we can listen to their wants and needs. Watch. Learn. Lead. 📲 Start your journey: bit.ly/4lMFvV0

Despite a strong resurgence in the U.S., the laminate category declined in sales and volume for 2024—by 7.5% and 4.8%, respectively. Now, continuous threats of tariffs are posing a whole new threat to the category. 👉🏼 Get the full story: bit.ly/4lIAUmt

📰 This just in: Artivo Surfaces, backed by Transom Capital Group, announced its strategic acquisition of the Walker Zanger and Anthology brands from Mosaic Companies for an expanded portfolio and powerhouse presence in the market. 👉🏼 Get the full story here: bit.ly/3Ilv9wB

🔧 Designed to take flooring installations to the next level, Henry has launched its latest TRUEblue Flooring Installations campaign, protected by ARDEX Americas System One warranty. 🔷 Learn more: bit.ly/44Cfxwp

↕️ Despite a drop for the tile sector in 2024—7.5% in dollars and 6.3% in volume—the category shows steady recovery from its decline seen in 2020. Still, it remains one of the most aspirational flooring products in the industry. 👉🏼 Get the full story: bit.ly/3Giy0Gf

💻 The University of Ceramic Tile and Stone (UofCTS) kicked off summer with a variety of courses teaching sales, installation and more—all behind the screen! With tuition of $150 per course, the classes are suitable for updating skillsets. 👉🏼 Learn more: bit.ly/46zswRR

💭To provide its members with world-class quality and a premier product selection, American Home Surfaces Group has officially partnered with Stanton Carpet. Leveraging its expanded portfolio, AHSG members can expect even more product variety. 👉🏼 Find out more: bit.ly/44Uip8Z