Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile
Dr Felipe Thomaz

@felipecthomaz

Associate Professor of Marketing, Saïd Business School, University of Oxford. Future of Marketing Initiative.

ID: 1015308569586040832

linkhttps://www.sbs.ox.ac.uk/about-us/people/felipe-thomaz calendar_today06-07-2018 18:56:41

297 Tweet

683 Followers

229 Following

Journal of Consumer Research (@jcrnews) 's Twitter Profile Photo

The Journal of Consumer Research Journal of Consumer Research invites submissions to its Special Anniversary Issue to be published in June 2024, exactly fifty years after the Inaugural Issue of June 1974. consumerresearcher.com/anniversary-is…

AMA Journals (@ama_journals) 's Twitter Profile Photo

New JM article available: "Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions" Read it here: buff.ly/3GRKGiw

New JM article available: "Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions" 

Read it here: buff.ly/3GRKGiw
Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

I don’t disagree with Niantic’s AR vision, but I’m curious about this round of funding. Just sounds like exactly what they have been trying to do (mostly unsuccessfully) for more than 10 years, but using Meta’s branding as a lift.

Oxford Mathematics (@oxunimaths) 's Twitter Profile Photo

Can machine learning really do maths? It looks like it has. @DeepMind & Oxford Mathematicians András Juhász & Marc Lackenby (below) have used machine learning to identify new connections in knot theory. Full video youtube.com/watch?v=hIUiPi… nature article nature.com/articles/s4158…

Oxford Future of Marketing Initiative - FOMI (@oxfutureofmktg) 's Twitter Profile Photo

WE ARE HIRING! We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 Saïd Business School If you fancy studying what the future holds in Marketing, join us! my.corehr.com/pls/uoxrecruit…

WE ARE HIRING!
We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 
<a href="/OxfordSBS/">Saïd Business School</a>
If you fancy studying what the future holds in Marketing, join us!
my.corehr.com/pls/uoxrecruit…
Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

Sometimes you get to watch a movie with the kids just to get hit by a megaton truth bomb 💣.. music by: Jessica Darrow - Surface Pressure (From "Encanto") youtu.be/tQwVKr8rCYw via YouTube

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

More dark web black markets getting taken down. Looks like seizures / not scam. So at least one operator missed their closing window, and got caught. But we'll get several replacements immediately. Criminal business continues to go well...

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

Thinking about the Nature piece on reframing teaching for researchers. It’s useful for Twitter posturing, but research is unsurprisingly by far the most important part of research faculty’s jobs. On an extreme, are you concerned about the Oxford Vaccine team’s teaching evals?

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

Did you know the KISS principle could be keeping things simple AND stupid? Sometimes you need the full complexity available to you. New pre-print research available, led by ⁦@DrGregClark⁩, along w myself and ⁦Professor Andrew Stephen⁩. More to come arxiv.org/abs/2201.12034

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

Want more evidence of the power of brands? Meta v Apple. Tell a good story and you'll have people lining up for your pre-announcements, ignore your on-device data processing, cheer your $3T valuation, and laugh as your advertising business triples in size. Nothing is questioned.

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

The white 'Z' symbol from russian invasion vehicles is starting to get picked up by pro-fascist groups, russian nationalists, and beyond as a symbol of support for the invasion + gaining religious overtones towards a new crusade. There's your first 'brand community' for WW3.

JAMS (@jams_updates) 's Twitter Profile Photo

Technology enables firms to collect, interpret, and act on consumer digital signals... How can firms best manage these signals to optimize the customer journey? link.springer.com/article/10.100…

Dr Felipe Thomaz (@felipecthomaz) 's Twitter Profile Photo

I love the potential of digital humans and the infinite number of spaces we'll create for ourselves. If you love creative and 'the work,' this should really excite you. Here's a tech demo of real-time character rendering by Unity youtu.be/eXYUNrgqWUU