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.Honma Golf > Debuts new Beres PP500 Series putters > Four new putter models feature high MOI for improved forgiveness and straighter roll firstcallgolf.com/industry-news/…

Barrington Gifts > Debuts its high-end golf accessories at PGA Buying Summit firstcallgolf.com/industry-news/…

PGA Tour Champions > Announces the new Portugal Invitational, to be played in July 2025 at the Els Club Vilamoura firstcallgolf.com/industry-news/…

NBC Sports > British Open most-watched since 2022, up 16% from last year > Final-round coverage on NBC/Peacock averaged 4.1 million viewers, up 21% vs. 2024 firstcallgolf.com/industry-news/…

Good morning … The August 4 edition of The First Call has dropped. Have a great day. firstcallgolf.com/newsletter/the…

.NGCOA | National Golf Course Owners Association > Adds 3 categories to its annual awards lineup that will recognize excellence in public, municipal and resort golf facilities firstcallgolf.com/industry-news/…

.SQAIRZ > Footwear company has been named an on-field footwear partner of minor league players and an officially licensed footwear partner of MLB Players Inc., the business arm of the Major League Baseball Players Association firstcallgolf.com/industry-news/…

.Shot Scope > Introduces the Pro L5 rangefinder, which features an ultra-clear OLED display for sharp visuals and enhanced readability in all lighting conditions firstcallgolf.com/industry-news/…

.PGA of America > Names Eric Nuxol as 2026 Senior PGA Championship director > The championship is scheduled for April 16-19 at The Concession Golf Club in Bradenton, Florida firstcallgolf.com/industry-news/…

Peacock + Lewis > Appoints John Lyberger as president, COO > Lyberger will oversee daily operations and support the continued growth of Peacock + Lewis within ClubWorks, a luxury and private club services holding company firstcallgolf.com/industry-news/…

TFC Quick Reads | 08.04.25 Loraloma Private Club & Estates | First Tee | PGA Tour Superstore | upperdeckgolf | LPGA | Dunlop Sports Americas | SuperStroke | Marriott Golf | NGCOA | National Golf Course Owners Association | TPC Jasna Polana | APGA Tour linkedin.com/pulse/tfc-quic…

.LPGA > Minjee Lee wins the 2025 Rolex Annika Major Award to become the first multiple-time winner in the award's history firstcallgolf.com/industry-news/…

.USGA > Names Ethan Fang, Preston Stout to 2025 USA Walker Cup Team, joining previously announced Jackson Koivun, Ben James and Michael La Sasso for match at Cypress Point Club firstcallgolf.com/industry-news/…

.Audubon Int'l > Names Michael Williams to board of directors firstcallgolf.com/industry-news/…

.Johnnie-O | Swag Golf > Release limited-edition summer collaboration that features four unique apparel and headcover drops with nods to both iconic brands firstcallgolf.com/industry-news/…

Nassau CC > Completes renovation of Calamity Jane House > The Glen Cove, New York, club's historic halfway house is located between the ninth and 10th holes firstcallgolf.com/industry-news/…

TFC Quick Reads | 08.05.25 GCSAA | 8am Golf | Gila River Resorts & Casinos | PGA of America | Epson Tour | The Golf Club at Lansdowne | Panther National linkedin.com/pulse/tfc-quic…

.8am Golf > Launches 8am Travel, a premium service designed to create golf experiences that cater to discerning travelers with crafted itineraries firstcallgolf.com/industry-news/…

PGA Tour Superstore > Names Troy Rice as CEO > Former Total Wine & More CEO brings more than 30 years of experience in retail industry, including 16 in senior roles at The Home Depot firstcallgolf.com/industry-news/…

.upperdeckgolf > Releases fall schedule with events at Wrigley Field, Citi Field and Dodger Stadium firstcallgolf.com/industry-news/…