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Take a trip to Lost Trail Ski Area, a family owned ski hill with short lift lines, epic ski terrain, and  lots of soul located in the Bitterroot Mountains right on the Idaho and Montana border. We had so much fun ripping around Lost Trail, and can't wait to return soon!

Happy New Year! As we dive into 2025, we’re taking a moment to reflect on an unforgettable 2024. We're so grateful for everyone and everything that made it one to remember. Read all about it @ hubs.ly/Q031mLnd0 We'd love to help bring your stories to life in 2025!

Every so often, you find yourself in the perfect place at the perfect time. Chris Anderson captured this epic timelapse during a Fisher Creative shoot in Southwest Idaho’s Bruneau Canyon, amidst one of last spring's spectacular, news-making aurora events.

We're excited to announce Mission Green, an ambitious new documentary and multimedia project in the works centered around a critical climate solution lying in plain site: trees. Visit hubs.ly/Q03306f50 to learn more. #MissionGreen #ForestConservation #Documentary #COP30

What’s it like being a part of the Fisher Creative team? Just ask Chris Anderson after skiing a lap commuting on Teton Pass. #neverbethesame

Deep snow has returned to the Tetons with more on the way! We’ll never get tired of, and always be grateful for, powder days so close to home. Mark Fisher took this epic photo of Thayne Rich threading a pillow line on a deep day at Jackson Hole.  @4frnt

We're honored that our film "In Pursuit of Passive" is an official selection of the Colorado Environmental Film Festival! Catch it on the big screen this Sunday, 2/23, at 1pm in Golden, CO, along with dozens of other films showing 2/21/-2/23. More info: hubs.ly/Q037fX_-0.

Our crew is stoked to be heading out next week for a two-week shoot in Baja, Mexico. This shot of an angler reeling in a cabrilla along Bahía de los Sueños gives a taste of Baja’s magic. Chris Anderson captured this for a columbia1938 project. #NeverBeTheSame #FridayStoke

After 52 field days, 12 river trips, 7 rivers, 380+ river miles, & 67TB of footage, we’re stoked to finally share "The 3100"—a new doc + 6-part docuseries on Idaho’s epic whitewater. 🎬 Doc Premieres May 14 (Boise) 📺 Series Streams May 21 (Visit Idaho YouTube) #The3100

Spring runoff brings Idaho’s Bruneau River to life. Remote, rugged, & runnable only in May–June, it’s one of the state’s wildest whitewater trips. 📸 by Scott Rogers while filming The 3100. Catch the premiere 5/15 (hubs.ly/Q03kMGHM0) + series 5/21 on Visit Idaho’s YouTube.

Big mountains. Big mileage. Big views. Knox Robinson hikes Wilcox Pass in Jasper NP, Mt. Athabasca behind. Shot by Chris Anderson on a 2-month iFIT shoot—84 workouts across Banff, Jasper & Yoho. Hard-earned views hit different. #FridayStoke #NeverBeTheSame #JasperNP

We're back filming on Everest (more soon). Here's a look back at 2019’s Perpetual Planet Everest Expedition w/ National Geographic & ROLEX, the most comprehensive scientific mission on the mountain to date. 📸 Mark Fisher | Watch "Expedition Everest" on Disney+ #FridayStoke #NeverBeTheSame

"The 3100" has dropped. 7 rivers. 380+ miles. 6-part series. We spent a year bringing Idaho’s whitewater to life—and now you can see for yourself. 🎬 Watch the trailer + first episode (The Selway River) → hubs.ly/Q03mR_Qp0 #FridayStoke #NeverBeTheSame #The3100

Episode 2 of The 3100 drops into Idaho’s Bruneau River—tight canyons, fleeting rapids, zero cell service. Watch it now via @VisitIdaho → na2.hubs.ly/y0cZ_z0 At outside(R) Zine Fest COV this weekend? Stop by Visit Idaho's booth for schwag + the story behind the series. #FridayStoke

A wild, beautiful, untamed river run—served w/ ice cream, MANY miles from the nearest road. Ep. 3 of "The 3100" drops into Idaho’s iconic Salmon River. 🎬 Watch it now via @VisitIdaho: na2.hubs.ly/y0g-870 #FridayStoke #The3100 #SalmonRiver #IdahoWhitewater #RiverOfNoReturn

On the latest episode of the Cool Conversations podcast, our very own Mark Fisher and Erich Roepke talk with Kenton Cool about the story of shedding new light on one of the greatest unsolved mountaineering mysteries of all time. Listen now: na2.hubs.ly/y0hFcP0

The Snake River cuts through Hells Canyon—North America’s deepest river gorge. Ep. 4 of "The 3100" trades oars for jet boats and dives into a story of speed, scale, & cultural legacy with Killgore Adventures + Nez Perce Tourism. Watch on Visit Idaho’s YouTube: na2.hubs.ly/y0jJqS0

Big flows. Big hits. Two Idaho classics. Episode 5 of "The 3100" drops into the #Lochsa and #StJoe rivers – short but mighty day runs that birth whitewater obsession. Watch the latest on Visit Idaho’s YouTube: na2.hubs.ly/y0lNSf0 #The3100 #IdahoWhitewater #FridayStoke

15 miles of mayhem. No room for error. What it's like to be inside a washing room. Sage Donnelly and Darby McAdams take on the legendary North Fork of the Payette in the final episode of "The 3100." Watch it on Visit Idaho’s YouTube: na2.hubs.ly/y0nCbG0 ##FridayStoke #The3100

Ashley Paulson cruises the scenic road to Moraine Lake in Banff National Park - a dream route for cyclists, thanks to its closure to private vehicles. #fridaystoke #neverbethesame #banff