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A 30-second Super Bowl ad costs $7 million - but does it deliver ROI? Our recent analysis suggests most brands see underwhelming results, often trailing competitors & the market. 🔑 Marketers, check out this blog for two key lessons when planning a campaign of any size or

Procurement is taking a bigger role in two key areas: sustainability and accessibility. 🎧 Find out how in this week’s episode of What It Means. forr.com/4auUkac

Did you know the average B2B purchase involves 13 people? 🤯 Learn how adaptive programs can simplify buying group complexity & accelerate deals. Join us live on Feb 12! 📅 Register: forr.com/4gloQpd

Infrastructure is back — on the CIO’s agenda. Find out why and how it could impact AI plans in the year ahead on this week’s #ForresterPodcast. forr.com/4jD3Eg7

Has DeepSeek redefined the role of AI? Mike Gualtieri talks to The Guardian about how DeepSeek will push US tech giants to experiment and accelerate their #AI development forr.com/4hE5vQ1

Can managers also be good coaches? Listen to the latest episode of What It Means to find out as Analysts Betsy Summers and Peter Ostrow share insights and preview their #ForrB2BSummit session. forr.com/4aNJvQA

Global tech spend is set to exceed $4.9 trillion by 2025, driven by generative AI, cybersecurity, and cloud solutions. Read more about Forrester's new Global Tech Market Forecast, 2024-2029, here: forr.com/3WX41IM

What are the most promising use cases for AI agents? And what is the real definition of agentic AI? Find out as VP, Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister break it all down on the latest episode of What It Means. forr.com/3QgiGuY

Sony Corporation of America collaborated with us to transform its data strategy for a world beyond third-party cookies. Watch this video with Sanjay Venkatesh, vice president of marketing technology, to hear how this new strategy helped his team significantly increase its return

The semiconductor industry is transforming quickly. Senior Analyst Alvin Nguyen reviews the latest US and global chip manufacturing trends and what they mean for your tech strategy. forr.com/3F0cUeo #ForresterPodcast

How should B2B marketers adapt their content strategies as buyers turn to #genAI to do their research? Principal Analyst Lisa Gately explains on this week’s What It Means episode. forr.com/4hb1PoA

AI and external influencers are expanding the boundaries of the B2B buying group. This week, VPs Steven Casey and Barry Vasudevan introduce the concept of buying networks and explain how it can help rein in buying mayhem. #ForresterPodcast #ForrB2BSummit forr.com/41kVOj6

We are thrilled that CX Summit EMEA has been featured in CX Today handpicked list of go-to customer experience events for 2025! There’s still time to register — we hope to see you there! forr.com/3DmIeE4

Risk managers can finally stop trying to use the three lines of defense (3LOD) framework for managing risk. Learn about the Forrester Continuous Risk Management Model in this week’s episode of What It Means. forr.com/41TVBn8

Is AI misalignment an existential risk to your business? VP, Principal Analyst Brandon Purcell explains how an “align by design” approach can build trust in your AI in this week’s #ForresterPodcast. forr.com/4kKJAcA

Speaking with CNBC, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of #cybersecurity startup Wiz could open the door to more cybersecurity startups seeking IPOs in the near-term. forr.com/4hHTbOy

Think success with AI is primarily a technology challenge? Think again. In this episode of What It Means, Vice President and Principal Analyst J. P. Gownder (கவுண்டர்) explains why the most effective AI strategies take a human-centric approach. forr.com/41RhjcV #ForresterPodcast

The unpredictability of recent tariffs has left global companies struggling to adapt. In this The New York Times article Forrester's Principal Analyst jaypattisall shares insights on how advertisers are navigating this shifting landscape. forr.com/3EAdS1l

In turbulent times, #B2B leaders must go beyond the initial advice of “don’t panic”. Forrester VP, Research Director Matt Selheimer emphasizes the importance of mastering change leadership and continually evaluating risk to navigate volatility effectively. Learn more here: